Marketing through Instagram is the New Norm

Marketing Then and Marketing Now

Would you be able to sell a product or a service well if the public didn’t know about it or were not attracted the right way? Certainly not! This is the core principle and concept behind the term marketing, which encourages your product to reach the right boundaries to spread relevant awareness and attract consumers as you would like them to be.

Marketing has revolutionized significantly over the past years. Earlier, marketing was a greater challenge. It required you to travel in extreme weather conditions and sell your product directly to the consumer groups you had shortlisted. This approach is still practiced in certain key and high-end industries, a tactic that could be referred to as personal selling.

However, time never remains persistent, and hence different changes were reported in the marketing context. From personal selling, we all became more attracted to commercial and promotional campaigns that were on-aired through our television sets. Some of the early footwear, fast foods, snacks, beverages, etc., developed their brands through television promotional campaign marketing, and since then, their journey was revolutionized within the market, bringing several consumers, including us. We all remember the early advertisements of Coca-Cola, Pepsi, 7up, etc., promoting the beverages with a celebrity as their brand ambassador. The concept behind this approach was to stimulate the fan following of the celebrity to do the same actions in terms of their lifestyle, whereas giving me one reason why I wouldn’t love to follow Johnny Depp when he too prefers Pepsi as his daily drink.

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Transformation of Marketing from Traditional Media to Social Media
Meeting the rising expenses of traditional marketing approaches is never easy. You need to be pretty strong financially or need to have sufficient contacts that could lend you some finance to market your products and services without seeking a return with greater interests. However, this certainly does not goes well with any one of us willing to start their roadside café offering snacks or fast food meals and not even having sufficient budgets to set up a proper restaurant; how can they go on purchasing marketing packages? There had been no practical solution to this query other than word of mouth and referral advertising until 2015 when things began changing significantly.

Social media is our daily driver, which we regularly use to interact socially, entertain our free time and use for commercial purposes as well. Similarly, its commercial use was found to be an effective tool for marketing, and several organizations and sole traders like the café boy opted for it. The primary reason behind this selection was cost-effectiveness, as social media marketing is completely free as long as you plan on hiring a professional editor or a designer who can manage your social media pages as a full-time job as well if you are ready to afford the expenses.

Instagramming your Marketing Campaigns
Going with the similar celebrity brand ambassador trend, Instagram was found to be one platform that had all common and well-known celebrities under one roof. Pages of well-known celebrities, whom we all follow, such as Kylie Jenner, Johnny Depp, Brad Pit, Angelina Julie, etc., are flooded with followers, ranging in millions and billions. This is a fairly greater reach comparing with traditional marketing approaches, even more than Facebook friends and followers a celebrity usually has.

Instagram has been the right place as it offers high-quality images being uploaded precisely. Marketing is all about details and quality, provided within a glimpse and which can attract you promptly.

During the recent Covid-19 lockdowns, we all looked forward to health and skincare tips and tricks which we received well from famous Instagram celebrities, marketing products of famous brands such as L’Oreal, Garnier, Nivea, etc. All these tips were backed with a marketing contract given to these celebrities, and we were provided with a solution to our needs while the content being equally attractive.

You wouldn’t care for buying a new Samsung Note Series Flagship unless Ronaldo explains to you how it can benefit your lifestyle and your appearance within your social surrounding. All this has been popular on Instagram through short videos or HD quality images with a short yet attractive caption, catching our eyes and changing our perceptions significantly.