Human Food’s plant-based nutrition bars are being offered free to beach clean-up events as part of the company’s commitment to supporting environmental activities.
The initiative began after Human Food provided free bars to fuel Oly Rush, operations director of environmental community interest company Oceans to Earth, on a sponsored swim of the Jurassic Coast to raise awareness of beach pollution.
As a vegan, Oly was already aware of the benefits of Human Food and knew the bars would help him stay nourished and energised during the epic swim. After learning more about Oly’s beach clean-up efforts, Human Food offered to help out with those too. The company now provides Oly with bars to help him power through his beach cleaning and is buying him some new kit to help him further.
The natural next step was to offer free bars as part of a wider beach clean-up campaign. Now Human Food is offering free bars for any beach clean event in the UK. All they ask in return is that the organisers display their ‘fuelled by Human Food’ logo online with a link to the Human Food website. Human Food will then send enough free bars to feed the volunteers.
Human Food make wholefood nutrition without compromise. Their delicious 100% organic bars provide a broad spectrum of micro and macro nutrients, all from natural, wholefood sources – shown to be more bioavailable and more effective than the synthetic nutrients used in most supplements and fortified foods. Through its collaborative research programme, the company brings clinical-level rigour to the world of health food by funding independent efficacy studies at UK universities.
Launched in 2020, Human Food was the highest ever funded vegan Kickstarter campaign, and is the only product in the world containing a plant-based source of natural Vitamin B12 – a vitamin vegans can struggle to obtain from their usual diets. The bars are used as an ultra-marathon food and a vegan nutritional supplement, and are recommended by doctors, nutritionists and dietitians as nutritional therapy. They’re also enjoyed by anyone who wants a healthy, nutritious and sustainable food to eat on the go.
Oly Rush said:
“I’m delighted to be sponsored by Human Food and it’s great that they’re going to be giving free bars to other beach clean-up events too. As the world’s most nutritionally dense organic food, Human Food bars really do offer something unique for vegans. They also come in compostable, plastic-free wrappers and are made with ethically sourced organic ingredients – all of which is excellent news for anyone concerned about our planet. I’d encourage anyone else wanting to make a difference by cleaning up their beaches to get in touch with Human Food so they can fuel your efforts.”
Human Food founder Ky Wright added:
“Oly has a plant-based diet, and avoids plastic where possible, so after seeing some endurance athletes talk about how Human Food is the best food for lengthy, physically enduring challenges, wanted to use our bars to help him swim the Jurassic Coast. He got in touch, and we got to learn all about his effort to keep his local beaches clean and spread the word generally about sea pollution. We are happy to be helping Oly stay healthy and fuelled for his beach cleans, and we hope to work together on some exciting projects in the future to incentivise more people to do what they can do reduce sea pollution.
“The first of these is our UK-wide beach clean-up campaign. Beach pollution is an issue that matters deeply to us and to our subscribers, and we’re pleased to be able to help fuel more people like Oly in their beach cleaning efforts.”
Anyone interested in joining the campaign can email: tom@humanfood.bio
Human Food subscribers include elite sports people such as ultra runner Catra Corbett and rock climber Steph Davis, as well as thousands of health-conscious individuals, with hundreds more signing up each month.
Human Food have seen their orders increase by 800% during the Covid 19 pandemic, as people all over the world have begun to look for food that can support long-term health and well-being. Human Food’s early growth has also been driven by environmentally-conscious consumers, drawn to organic production, recycled, compostable packaging, biodegradable wrappers and carbon-neutral delivery.
Human Food’s Organic Daily Nutrition Bars (RRP: £3.30 per bar) are available via their website (https://humanfood.bio/) and can be purchased with a 10% discount as a monthly subscription (RRP: £59.40 for 20 bars), as a one off order starting at 10 bars, or as a ‘taster pack’ containing one of each bar.
Human Food was founded by Food & Drink entrepreneur Ky Wright. Wright decided to leave the frozen yogurt business (Lick Yogurt) that he had co-founded with a friend while still in school, in order to see more of the world and to begin development on Human Food. This was partly in response to changes in his own diet (having excluded animal products and processed sugar) and partly to address what he saw as a wider need for an organic food product that made it easy to maintain a nutritionally complete, plant-based diet.
After over five years of continual development, working with world-leading experts in health and nutrition, including Doctors, Nutritionists and professional athletes, Human Food was launched on Kickstarter in 2018 quickly becoming the World’s most funded vegan product of all time on Kickstarter.
Human Food is committed to constantly refining and improving its offering, and reinvests 50% of profits in research and development.
Human Food…
Contains only plant based nutrients – and is the only food product available anywhere in the world which includes 100% of the RI of vitamin B12 in an organic form (all others are either in animal products or are synthetic).
Contains a broad range of essential nutrients, which can be difficult to obtain from a plant-based diet, and was developed specifically for vegans and meat reducers.
contains no added sugar, no GMOs, no soy, no artificial flavours, sweeteners or flavourings.
contains whole daily amounts of a range of functional ingredients such as turmeric, spirulina, ginseng, maca.
Is filling enough to replace a meal.
Brings clinical-level rigour to the world of health food, funding independently designed and administered efficacy studies with research partners Swansea and Aberystwyth Universities.
100% of Human Food’s packaging is compostable, including cellulose-based wrappers.
All orders are, and will always be, delivered by carbon-neutral courier services.
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