4 Unique Ways to Appeal to Gen-Z Customers

Businesses are constantly looking for ways to appeal to millennials, but companies should also start searching for ways to market to Generation Z. It’s often assumed that Millennials and those who are part of Generation Z are very similar, however, these groups have different needs, which means different things get their attention when it comes to marketing.

For instance, Millennials grew up during the economic boom, are attracted to brands that share their values, and tend to use Facebook and Instagram often. Those who belong to Gen Z, on the other hand, grew up during a recession, are focused on saving as much money as possible, and prefer Snapchat and Instagram. Generation Z-ers are also addicted to their mobile devices and will look for their products and services through their phones in many cases.

If you want to make more members of Generation Z a part of your demographic, here are 4 unique ways to appeal to these customers.

Sell the Experience

Most people who are part of Generation Z don’t prefer hard sells. They’ve grown up with the internet, so they can tell when you’re blatantly trying to sell them something. Generation Z isn’t interested in why your product is so great. Rather, they need to know why they need the product. They want to know what type of experience they can expect when they become your customer. Mention asserts that only 25% of what you sell is your product. The other 75% is the feeling associated with the product.

Use Video and Apps

Video is extremely effective when it comes to reaching Generation Z. According to a Google survey, YouTube is the first online resource Generation Z uses when they’re looking to boost their mood or be entertained.

Gen Z also uses YouTube to learn new skills and acquire knowledge. The video platform is also used as a way to relax after a stressful day and to build connections with others. After you showcase a commercial or product demo on YouTube, you’ve got to give Generation Z consumers a way to learn more about you. Since this generation is technologically savvy, it’s not enough to simply offer a link to your website. However, you’ll have to know how to create a mobile app so you can direct customers to the app and encourage them to download it.

Hire Influencers

Generation Z looks at celebrities and experts when it comes to what they should buy and why they should buy it. In 2018, it was estimated that brands would spend around $1.8 billion on sponsored posts and Instagram influencers. Collaborations and posts could cost your brand a great deal. While you may not be able to hire top 2019 influencers like Selena Gomez or Ariana Grande, you may be able to connect with micro-influencers.

 These are people who have between 1,000 and 10,000 followers on social media. Micro-influencers can actually increase engagement for your brand since Generation Z can relate to these individuals, which makes them more believable.

Interact with Customers

All businesses know that customer engagement is important, but this is especially necessary when you’re promoting products to get the attention of Generation Z.

Studies show that 76% of people in Gen Z want their brands to respond to their feedback and view this as a sign of authenticity. Over 40% of Generation Z members read no less than five online reviews before buying a product. They are also twice as likely to share a positive review than a negative one. So, communicating with your Generation Z customers often can help your business grow.

These tips can help you attract Generation Z customers and keep them interested in the products and services you have to offer. It may be helpful to hire or contract a few professionals from this generation to create marketing messages and product improvements that will give younger consumers a positive impression of your business.