5 Classic Marketing Tactics That Really Work

The rise of social media as a marketing vehicle has led many businesses to abandon some of the more traditional promotional techniques. However, these classic marketing tactics can still be an invaluable part of your overall promotional plan. Here are five of the best tried and true marketing tactics that still work in today’s modern digital world.

Branded Items

When it comes to driving business, you need to keep your organization top of mind for both your current and your prospective customers. Using branded items as a promotional tool is an easy and effective way to spread the word about your business. Once you have purchased the branded items, it essentially becomes free advertising for your company.

The key is choosing branded items that people will actually use regularly. Good ideas include coffee tumblers, water bottles, tote bags, face masks, hand sanitizer, and pens. By choosing items that people will want to use, you will keep your organization fresh in their mind while also promoting it to everyone else who sees the product.

Coupons, Discounts, and Loyalty Programs

There is no doubt that money talks. Offering a monetary discount will help to drive business by encouraging those on the fence to purchase your product. Coupons are particularly helpful if you are targeting local customers.

Along with coupons and discounts, loyalty programs have also proven to be extremely effective in retaining current customers. It is easy to continue to attract customers if there is a reward at the end of the effort for them. These programs will build loyalty and encourage your customers to choose you every time over the competition.

Sign Spinners, Costumes, and Inflatables

Sometimes you just need to get everyone’s attention. There is when you want to take your promotional efforts to the streets. Sign spinners and costumes are great attention-grabbers. Who hasn’t been entertained by a person dressed as a slice of pizza dancing on the street corner?

For an even easier promotional tactic than paying somebody to dress up and stand on the corner to direct business, consider the use of inflatable as an attention-grabber. Using an inflatable tube man will make it a breeze to bring attention to your business. You can customize the tube man with your company colors and logo. This type of marketing investment can pay for itself in a short amount of time, making it a good investment of your promotional dollar.

Flyers and Handouts

Although digital marketing is all the rage these days, there is still a considerable amount of power left in the old-school flyers and handouts. People like to have a tactile piece of paper to hold and read. Unlike a digital ad which is fleeting, a printed flyer or handout has more staying power.

It is much more difficult to turn away from a printed handout than it is a flashing digital ad. There are a number of ways to distribute your flyer. If you have the budget, consider a direct mail campaign that targets your preferred local market. You can also put the flyers on doors or hire someone to hand them out in highly trafficked areas.

Radio Advertising

The big daddy of all advertising has always been television advertising. However, most companies do not have the deep pockets to pay for this type of promotion. In addition, with more people turning away from traditional television programs in favor of streaming options, this medium has lost some of its star power. This is where radio advertising steps in.

Not only is radio advertising cost-effective, but it also is a great way to reach a targeted local audience. Radio ads are particularly effective if you can incorporate a catchy jingle into the spot. Everyone understands the pull of the jingle that gets stuck in your head all day. Why not make that your company?

These five marketing tactics can be an instrumental part of your plan to promote your products and services and increase your overall bottom line. While it is smart to want to incorporate some of the most modern digital marketing ideas into your business plan, do not forget to use these five proven ways to attract new customers.