What Are Social Media Aggregators & Why Are They Important?

As a brand, you keep looking for a breakthrough moment that would bring you effortless success, increase your conversion rate, create a social media presence, keep your audience engaged all the time, and generate leads.

What if we tell you we have a breakthrough for you? And it’s not a moment; it’s a tool that brings you all the benefits we mentioned above.

It is an easy-to-use tool that can be the perfect ROI for you. It’s called the social media aggregator.

Keep reading to know more!

What Are Social Media Aggregators?

In simple terms, a social media aggregator is a tool that collects content from various social media platforms, puts it all together for you to use as per your needs. 

You can embed these social media feeds on your website to engage the visitors, display them on digital screens at your store, during live and virtual events to keep the audience and visitors hooked, at your ecommerce store to increase conversions and so on. 

The options are endless, but the goal is one: to bring all the marketing benefits to your brand. They collect all types of content for you. Social aggregator platforms like Taggbox, it aggregates videos, images, reviews, text content, GIFs, visual galleries, and so on.

Why Are Social Media Aggregators Important?

#1 The Reliability Factor

Social media aggregators are the most reliable tools you can invest in. You don’t have to invest in any other marketing strategies after that. All you need to do is, choose the social media platform and what to use to collect the content; it could be hashtags, mentions, tags, your business account handle, etc. 

The social media aggregator collects the best social media content for you within a few seconds and provides live real-time updates so that you don’t miss out on anything, making it the most reliable tool for you.

#2 Moderation & Customization Features

The beauty of a social media aggregator tool is that it lets you customize and moderate your content before you put it out in front of your audience. The moderation allows you to filter out the irrelevant and repeated content among all the content to present the best quality to your audience.

Not just that, these aggregators also provide customization options so that you can customize the content as per your needs. For example, many brands embed the aggregated content on their websites, and they want the feed to look good and attractive for the visitors. Therefore, they can use themes, fonts, colors, and templates best for them.

#3 Engage The Audience

People love social media, and they enjoy scrolling the posts. Collect user-generated content or any other type of social media content to showcase your audience and potential audience.

If you have a store, display the collected social media content on the digital signage/screen at your premises to engage the customers. If you have a website, you can embed a social media feed. It will grab the website visitors’ attention, increase your website dwell time and boost the engagement rate. 

#4 Discover New Social Media Trends

If you are a frequent social media user, you know how often social media trends change. By the time you create content around a particular one, there are already ten new trends introduced on social media. So how can you cope up with that?

Social media aggregators are the perfect tool for you. You just have to connect your social media platform once, and this aggregator collects content for you in real-time and provides you with live updates. These live updates will help you stay up-to-date with the latest trends.

#5 Stand Out From The Competition

As a brand, you keep trying hard to create unique content that your audience will love. You spend your hours and money on various marketing strategies to gain success but are often left feeling overwhelmed. Social media aggregators help you get off this competitive cycle.

Social media aggregators help your business to stand out while you take a back seat. These aggregators collect content from different social media platforms, with easy moderation and customization, ready to use for marketing purposes.

#6 Display The Content On Social Wall

Businesses use social media aggregator collected content for many purposes, but the ultimate goal is to create engagement. The most impactful way to boost your engagement rate is to display the aggregated content, especially UGC, on a social wall for your live event, virtual event, or premises.

The possibilities with a social wall are endless. You can have a hashtag campaign or contest, and a responsive social wall with the real-time update given by social media aggregator has to be the perfect combination. It also creates a social presence for your brand as it encourages customers to create posts for you.

Over To You

As we move ahead in time, more people incorporate social media aggregators as a major tool for their marketing strategies. As we reach the end of this blog, we have left no reason for you not to try a social media aggregator for your business. 

Invest in a social media aggregator that suits you the best for your marketing needs, and set your foot in this journey of endless possibilities and benefits!