98% of women want to see more free period care as period poverty hotspots revealed

Yoppie, the pioneers of personalised period care, have found that one in five women admit to struggling with the cost of period care at some point in their lifetime, with the vast majority also wanting to see free products become more widely available.

Yoppie’s research shows that 20% of women have struggled to afford adequate period care at some point in their lives, while 13% have also struggled to access period care products.

When asked if they thought free period care should be more widely accessible, an overwhelming 98% agreed.

Yoppie also looked at where across the nation posed the highest threat of period poverty, based on the estimated cost of period care in relation to the average net female earnings.

With the average woman spending £55.80 on tampons and pads every year, those in North Norfolk (0.39) face the biggest potential threat from period poverty with the average female taking home a net salary of just £14,354.

Rotherham and Middlesborough (0.38) also scored high, with areas such as Pendle, St Ives, Great Yarmouth, Bolton North East, Blackburn, Preston, Suffolk, and Kingston upon Hull also making the top 20 list.

Founder of Yoppie, Daniella Peri, commented:

“For one in five women to have struggled with the cost of period care in this day and age is simply not good enough and all too often, having to opt for the cheapest product possible will also mean choosing one full of chemicals that can actually be harmful for our bodies.

This isn’t an issue confined to just one part of the country and our research shows that, in fact, the cost of period care can be an issue for women up and down the nation. So it’s hardly surprising that more women would like to see greater access to free period products.

We’re hoping we can do our part to help without them having to compromise on the quality of care they use on their bodies by providing 100% organic period care that is free of plastics, fragrances, dyes, synthetic fibres and chemical additives  , while also giving them the opportunity to share the love with friends and family.”

Yoppie’s campaign for free period care

Yoppie is on a mission to help women across the UK get better access to period care, as well as helping those who might struggle to afford it.

Every Yoppie subscriber can give their loved ones £30 credit via their unique code, and for each friend that subscribes, they get £20 back! Doing so will provide users with free Yoppie product for months, and if they continue to share, possibly years!

By starting the code sharing chain, Yoppie aims to provide hundreds of women in the UK with free period care. So to get the chain started, they are offering new subscribers £30 off their first box. All you have to do is use the code BETHECHANGE at checkout, and then ensure to share your code to start the movement.

Find out more at http://yoppie.com/menstrualhygieneday

*Limited time offer from 28th May to 28th June 2021