September marks another month for increases in foot traffic and in-store visits to retail, restaurants and entertainment venues, according to the brick-and-mortar marketing experts at Zenreach. They found that across all industries, nationwide foot traffic is up 35.81% since the start of 2021.
Some cities across the country have seen a huge increase, like Pittsburgh, Pennsylvania, with a 294% increase since January 1st, 2021 or Chicago, Illinois, with a 129% increase since the start of the year.
Cities and MSA’s with the greatest Increase in foot-traffic and in-store visits since January 1st, 2021:
| MSA | PERCENT CHANGE SINCE JAN 2021 |
| Pittsburgh, PA | 294.38% |
| San Jose-Sunnyvale-Santa Clara, CA | 164.29% |
| San Diego-Chula Vista-Carlsbad, CA | 145.39% |
| Chicago-Naperville-Elgin, IL-IN-W | 129.23% |
| San Francisco-Oakland-Berkeley, CA | 123.53% |
| Boston-Cambridge-Newton, MA-NH | 122.98% |
| Los Angeles-Long Beach-Anaheim, CA | 112.13% |
| New York-Newark-Jersey City, NY-NJ-PA | 107.39% |
| Minneapolis-St. Paul-Bloomington, MN-WI | 92.28% |
| Baltimore-Columbia-Towson, MD | 68.24% |
| Sacramento-Roseville-Folsom, CA | 64.21% |
| Tucson, AZ | 64.06% |
| Philadelphia-Camden-Wilmington, PA-NJ-DE-MD | 62.29% |
| Seattle-Tacoma-Bellevue, WA | 60.21% |
| Washington-Arlington-Alexandria, DC-VA-MD-WV | 52.71% |
| Milwaukee-Waukesha, WI | 39.18% |
| Kansas City, MO-KS | 37.05% |
| Las Vegas-Henderson-Paradise, NV | 34.29% |
| Dallas-Fort Worth-Arlington, TX | 30.21% |
| Portland-Vancouver-Hillsboro, OR-WA | 29.25% |
| Atlanta-Sandy Springs-Alpharetta, GA | 28.68% |
| Charlotte-Concord-Gastonia, NC-SC | 14.35% |
| Houston-The Woodlands-Sugar Land, TX | 13.97% |
| Riverside-San Bernardino-Ontario, CA | 12.65% |
| Cincinnati, OH-KY-IN | 11.50% |
| Orlando-Kissimmee-Sanford, FL | 11.24% |
| Phoenix-Mesa-Chandler, AZ | 7.94% |
| San Antonio-New Braunfels, TX | 3.00% |
| Tampa-St. Petersburg-Clearwater, FL | -13.27% |
| Miami-Fort Lauderdale-Pompano Beach, FL | -14.45% |
“We saw customer foot traffic flatten in July, but August saw a double-digit deficit nationwide. Decreasing customer visits to both restaurants and retailers will likely continue as concerns over the Delta variant and new restrictions grow.” says Megan Wintersteen, VP of Marketing for Zenreach.
Zenreach have been closely analyzing foot traffic across the country over this past year and have compiled a foot traffic report as well. Here is the link to the online report with all data: https://zenreach.com/national-foot-traffic-report/.
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