Benefits of TikTok Marketing for Online Business

Introduction

If you have an online business, TikTok is one of the best marketing platforms to attract a large audience. TikTok can help build a successful brand, but only if you use it well. 

Some marketers still feel confused regarding the usage of TikTok because of the various controversies it has gone through. But it is important to note that irrespective of the various controversies, the popularity of TikTok has increased quite dramatically. 

If we refer to latest marketing report, TikTok has over 100 million users in the US only, so one can imagine the total number of users it might have. Using TikTok as a marketing strategy means you are reaching out to a large audience for your business.

The thing you need to do is create the video content smartly to attract a wider audience. You have to think creatively to make great TikTok videos, and video editing software, such as InVideo can help you make them more attractive. 

Let us explore how TikTok can benefit your business and why you should consider it as a marketing strategy for your online business.

Audiences using TikTok

Before you use TikTok for business, it is necessary to understand the types of audiences using TikTok. Companies can target these audiences and generate revenue from them. Get a glimpse of the volume of TikTok audiences below:

• According to research by Statista, 62% of users who use TikTok are between 10 to 29 years of age.
• According to a report by socialblade, the top TikTok user has over 111 million followers.
• According to another report by Statista, an average user spends around 858 minutes every month.
• According to a report, 90% of TikTok users open the app twice a day.
• According to research, an average user spends 52 minutes a day on the app.
• According to a report, TikTok is the 2nd most downloaded app worldwide.

Looking at all these survey reports, you can imagine how much your business can benefit from leveraging TikTok.

How Do Online Businesses Use TikTok?

Online businesses can use TikTok as one of the best marketing strategies. Here are some of the ways through which companies can use TikTok to influence their businesses:

• Engaging the Audiences: TikTok offers video content in a creative and fun way. Online businesses are already using this strategy to build a personal connection with their audiences. Many companies use TikTok to create humorous content or memes for promotional purposes. Companies are also introducing challenges, tutorials, and a variety of video content to boost their business.
• Focusing On the Younger Market: TikTok has been very popular among younger audiences due to its easy-to-use and fun content. It has engaged audiences the same way social media apps, such as Facebook and Instagram, have done. As a result, online businesses are creating content on TikTok to target younger audiences.
• Informing audiences: The businesses use TikTok not to provide the video content in the form of memes, challenges, fun content, but to inform the audiences about their company and the products or the services they are offering through various updates, reminders, competitions, and giveaways.

Benefits of TikTok Marketing for Online Business

TikTok can benefit your online businesses in many ways. Below are some of the benefits that you can enjoy from this creative and fun content provider:

• Huge Audience on TikTok: TikTok has become the seventh most popular social media platform with around 800 million active users, if you refer to latest marketing report by Forbes. Hence, it gives you a platform to reach out to a massive audience. If your target audience’s age is between 16 to 24 years, then you must use TikTok to endorse your products and services through this media. Instagram also started to engage the younger audience, but today, it has become a platform with millions of businesses.
• Availability of TikTok all over the world: TikTok is available and is being used in 150 countries, if you refer to the latest marketing report by Verge. It makes TikTok available globally and gives businesses an opportunity to reach a wider audience. Businesses can take the help of local influencers in different languages, so it gets easy to reach the audience in their local language.
• Enhanced Brand Identity: Businesses can use TikTok to let users know some unique insights about the brand. This can help strengthen relationships with them. Consequently, it will help them enhance their brand identity. The best part is that TikTok has a fun, humorous, and light-hearted tone. Therefore, the audience gets to have some fun and companies get the business.
• Increased brand awareness: TikTok can also improve brand awareness through the use of hashtags and influencers. There are many famous users on TikTok who have become popular on the app. These influencers can help the brand reach a wider audience, and the people following them get to know more about the brands they endorse. Therefore, it’s a win-win to drive awareness.
• User-generated content: User-generated content is a good source of TikTok marketing. Users can repurpose the content by other users with the help of ‘stitch’ and ‘duet’ features. Hence businesses can use various campaigns centering on user-generated content. #ChiptoleSponsorMe is one such campaign that uses TikTok influencers to reach the masses and influence more followers to choose Chipotle.
• Creative Marketing: TikTok content needs to be creative. It does not have to be plain content, but you need to create something quirky, humorous, and entertaining. Moreover, creative content doesn’t have to be expensive to be successful. Even small businesses can afford it without any need to spend huge amounts of money. Hence, businesses need to spend less on marketing to get the benefits in the longer term. You can even reuse previous content instead of creating new content every time.

Conclusion

Irrespective of the various controversies and flaws in TikTok, it does have several merits. The merits of TikTok outweigh its disadvantages, thus attracting many users. TikTok’s fun and creative tone makes it popular. This allows businesses to reach out to the audience through memes and funny content. 

There are several ways in which businesses can use TikTok as a marketing strategy; we’ve listed some of them above. To make the videos attractive and impressive, businesses can also use video editing software like InVideo. It’s a great tool to create the best videos using a number of free templates. 

Remember that audiences today only want access to high-quality videos, irrespective of the platform they are on. So, if you are planning on developing a TikTok marketing strategy for your business, make sure you invest in the right tools to refine your video.