How To Evaluate Backlink Quality For Beginners

Developing a backlink strategy is one of the priorities for all website owners and SEO experts. But at the same time, it is important to know not only about the methods of obtaining links but also about the ways to evaluate their quality.

Quality plays an important role in this matter and is decisive for your website position boost. How to evaluate the quality of links and make sure that they are of use to your site? Below you will find tips that will help all beginners in this matter.

Why Does Link Quality Play An Important Role In Promotion?

Search algorithms regard backlinks as an indicator of expertise. When a reputable resource links to your site, then this is an indicator of expert data on your platform. But, the presence of backlinks from low-quality resources can lead to completely opposite effects.

Agree, a link to your site from such a top source like Forbes will be much more useful than from a blog that has no traffic. Therefore, it is significant to engage not only in developing a backlink strategy but also in monitoring their quality. Below you will find tips that will help design your way in this issue.

Key Factors to Detect Quality Links

Every site owner desires to get many backlinks, as it is an effective way to get high positions in the ranking. But there is a need to get only quality links. There are some key factors that search engines use to assess the quality of links. The factors can vary, but we can identify the most basic ones that search algorithms are exactly paying attention to. Here are the main ones:

• Domain authority level. A low level of authority will indicate that this resource is not trusted, so a link to such a resource will not bring positive results. Links that are placed at a higher level of authority will serve as an indicator that your resource is also considered authoritative.
• The naturalness of links. This is a vital factor that can bring bad results regarding your rankings. Especially, if search engines spot a suspicious way of getting backlinks. For example, guest posting is considered an organic way of getting a link in terms of search engine check.
• The quality and relevance of the anchor text. An anchor refers to the interactive part of the text. A quality link should contain relevant keywords. If the text has no logical relation to the link, then this will negatively affect the quality of the backlink.
• Link position and status. Links that are in the body of the article are considered more valuable than those that are at the bottom. As for the status of the link, the backlink can be checked for activity and inactivity. Inactive links are those hosted by the sites whose domain expiration date has already expired. They can negatively affect the rating.
• The type of page the link is on. Links on forums, comments, and so on are of lower value compared to those on blogs. The quality of the content also affects the whole quality of the link.

Top Tools to Assess Backlinks

In addition to the factors described above, with the help of which you can evaluate your backlinks, there are specialized tools for this. Today many different tools can be useful for your site performance analysis. If you want to get a list of the best tools for this, then grab them from the atchuup.com article. But when it comes to evaluating backlinks specifically, below are three top tools to choose from.

Ahrefs

This tool is the easiest to use if you want to evaluate your backlinks. All you need to do is enter the domain in the search bar and you will receive a list of all your backlinks. Moreover, you can filter all your links by such important parameters as traffic, link type, page, and domain authority.

Moz Pro

An updated version of the well-known tool invites users to get detailed information on the link profile of their site. You will also be able to compare your profile with competitors. Such information can be key for those who are optimizing their backlinking strategy.

SEMrush

This is also one of the top tools that SEO experts actively use. To start evaluating your links, you need to go to the “Backlink Analytics” section and enter the domain name. After that, you will receive information on the domain as well as on the quality of the links.

Wrapping Up

Use these tips to check the quality of your backlinks. Constantly checking your backlinks will help you keep only the ones on your site that will produce results. If you find low-quality links, you can agree with the site owner to remove them. This is the best option not only for beginners but for advanced specialists too.