Kate Middleton: ‘Quilted vest’ searches explode 1300% after an appearance at COP26

Analysis of Google search data reveals that online searches for ‘quilted vest’ in the UK skyrocketed over 1300% on the 2^nd November, the day after Kate Middleton wore a quilted vest to the Scouts #PromiseToThePlanet campaign in Dennistoun, Glasgow during COP26.

 A new finding by creative resource Design Bundles reveals that online interest in quilted vests exploded to 14 times the average volume in one day, an unprecedented spike in interest for quilted vests, according to Google search data analysis.

The research also showed that online searches for ‘coat dress’ exploded 669% (8 times the average volume) after the Duchess of Cambridge appeared in a blue coat dress with long sleeves at the reception for members of the Sustainable Market Initiative on the evening of the 2^nd November. Searches for ‘blue gown’ also saw a rise of 376% (nearly 5 times the average volume).

Kate Middleton paired her quilted Ganni jacket for the Scouts campaign in Glasgow with trendy black jeans, combat boots and an elegant roll-top sweater.

 Kate Middleton’s full outfit for the Sustainable Market Initiative reception was a cobalt blue coat dress by Eponine, accented with black buttons and three-quarter length sleeves. The Duchess accessorised this with navy heels and her Poppy Code Breakers Brooch – a touching tribute to upcoming Remembrance Sunday and those fallen in the past World Wars, even as COP26 looks towards the future, and hope to reverse climate change.

A spokesperson for Design Bundles commented on the findings:

“Kate Middleton is the ultimate style icon, combining classic elegance with the powerful ability to champion the causes she cares about and communicate meaning with every outfit she wears. The Duchess of Cambridge’s ensemble for the Scouts #promise to the planet event was winningly casual – she cut a clean and graceful figure while refusing to divert attention from the important cause of action on climate change she and Prince William were supporting. Her vest was crafted from a special fabric made with 100 percent recycled polyester, and her combat boots have been worn several times before, a combination allowed her to speak to the overwhelming importance of protecting the planet.

Kate Middleton cut a particularly bold and striking figure at the COP 26 Sustainable Market Initiative reception. Her cobalt blue coat dress, accessorised with a poppy ahead of Remembrance Sunday, featured defined shoulder pads – an unusual choice for the Duchess, who usually chooses softer shoulders for her outfits. The crisp outline of her dress, combined with its bold, gleaming blue allowed her to appear both understated and powerful, possibly a nod to the greater duties she and Prince William will take on as part of the ‘fab four’ comprised of herself, the Duke of Cambridge, Prince Charles and the Duchess of Cornwall, as the Queen starts to rest a little more from a lifetime of service”

For more information lick on this link to Design Bundles who commissioned the data.