- New data reveals that the UK tops the list as the most fast-food obsessed European country
- France and Germany have the second highest number of Google searches for fast-food
- Study shows that Domino’s is the most searched for fast-food brand in Europe
The UK is the European country with the highest number of monthly searches for fast-food.
The research by professional kitchen suppliers Maxima Kitchen Equipment analysed Google search data revealing that the UK has 6.9 million average monthly searches for the top fast-food brands in Europe including, McDonald’s, Burger King, KFC, Subway, Starbucks, Domino’s and Pizza Hut.
The most searched fast-food brand in the UK is Domino’s pizza with an average of 2.7 million Google queries per month. KFC is the second most popular on 1.1 million searches and McDonald’s attracts the third highest levels of interest with just over one million Google searches.
In second place is France with 3.1 million average Google searches for fast-food. The most popular fast-food brand in France is Burger King with 1.4 million average monthly searches, with KFC coming in second with 563,000 Google searches.
In third place with 2.5 million searches per month is Germany, where KFC tops the list as the most popular fast-food brand (545,000 monthly searches). Poland comes in at fourth with 1.6 million Google searches – more than half of which are for KFC, on 823,000 monthly searches.
| Country | Total monthly searches |
| United Kingdom | 6,900,000 |
| France | 3,100,00 |
| Germany | 2,500,000 |
| Poland | 1,600,000 |
| Netherlands | 1,038,000 |
| Belgium | 575,000 |
| Italy | 574,000 |
| Sweden | 328,000 |
| Romania | 329,000 |
| Hungary | 318,000 |
Domino’s takes the top spot as the most searched brand in the whole of Europe with an average of 4.6 million monthly searches according to Google search data. The second most popular is KFC with 4.4 million average searches and Burger King comes in at third with 3.9 million monthly Google searches in Europe.
Commenting on the study, a spokesperson for Maxima said: “ The global market value for the fast-food industry is estimated to reach $931.7 billion by 2027, and this data demonstrates why. Millions of people across Europe are searching for these fast-food brands each month, and millions more will be going straight to delivery apps to place their order. It’s fascinating to see just how popular fast-food is in the UK, with the country’s number of monthly searches for top brands more than France and Germany combined.”
The analysis was conducted by Maxima Kitchen Equipment which has more than 40 years of experience in the supply and maintenance of professional kitchen equipment.
Further information click the following link www.maximakitchenequipment.com
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