Digital Marketing Checklist for 2022

There is very little time left until 2022, and therefore today is the best day to make a forecast for marketing trends that will be relevant in the next year. The field of digital marketing is constantly evolving, but the last couple of years have made some truly dramatic changes that have greatly influenced the relationship between companies and customers. Even those bloggers who used to prefer to buy Instagram followers realized that this is not the most effective way to become popular.

However, even in the volatile environment of the pandemic, digital advertising and marketing professionals have proven themselves able to adapt and accept the new rules of the game. What will we have to adjust to in 2022? According to our forecasts, both unexpected innovations and practices already familiar to marketers, which are not losing ground, will be relevant. Among the new trends and actual classics of recent years, we have selected several of those that can become an excellent guideline for a marketing strategy for the coming year. 

1. Video marketing

Recently, video marketing has been steadily moving towards taking the first place among the most relevant digital trends. And he succeeded: the video format is at the peak of its popularity. Video allows you to comprehensively showcase the benefits of a product or service, increases user engagement, and offers one of the highest conversion rates of any form of marketing.

In 2022, marketers will bet heavily on online video promotion and open up new opportunities for an already familiar trend, because video is not only familiar videos on YouTube, Facebook Live broadcasts and live streams on Instagram, but also personalized video ads integrated into electronic letters, shoppable videos and whole series of videos with sequential storytelling. If you were planning to buy real Instagram followers, then you should only do so after you start posting trending content.

2. TikTok, Reels and Shorts

If last year someone else would not take TikTok seriously, now it is obvious to most that this application is a truly powerful and relevant tool for promotion. Other platforms are following in his footsteps: Instagram is promoting its alternative to Reels, YouTube launched the Shorts format in the summer of 2021. Obviously, large platforms are confidently betting on short videos. Marketers need to study the specifics of each site and make their own choice, but in any case, in 2022, it is worth paying attention to the format of short videos, now adored not only by Generation Z.

3. Interactive content

Down with boring content! Adding interactive elements to your site is a great way to engage users, encourage interaction with the site, and convey more information about a brand, product, or service to them. Don’t just dwell on familiar options such as quizzes, polls, calculators, and contests. In 2022, it is possible to expand the use of interactive marketing with tools that engage the audience: TikTok masks, promo games, podcasts, or AR technologies.

4. Gamification

Our whole life is a game. Exciting games, quizzes, game loyalty programs and other mechanics increase user engagement, encourage them to stay on the site longer, draw attention to products or services and keep it, and most importantly, successfully form customer loyalty.