Cardiff Named As A City In The UK That Doesn’t Waste Food

Survey reveals that people in the city stay away from wasting food, but still have a little more work to do 

Haier, the No.1 Global Major appliance brand, has commissioned a survey to discover if the nation wastes food, the reasons behind food wastage and the top 5 cities in the UK who are prone to this. 

The survey revealed that 61% of people in Cardiff don’t waste food on a weekly basis, compared to 39% of people in who do waste food each week. 

Out of the people who admitted they waste food, 70% confirmed that 1-3 items of food were thrown away by the end of the week, compared to the city of Sheffield where 80% of people admitted that 1-3 items of food were disposed of. 

Of those surveyed 74% said that it equated to an average of £10.00 or less worth of food waste in the average household each week – totalling up to £480 a year. 

THE TOP FIVE CITIES WHERE FOOD GOES TO WASTE:

• Liverpool
• London
• Sheffield
• Leeds
• Manchester 

When looking at the types of food that expire in Welsh households, the good old fruit and veg seemed to be the first that would expire, with 65% of people admitting that they threw a lot of it away each week, this was followed by Dairy at 15% and lastly meat and poultry at 12%.

It also seems that people in the city of Cardiff don’t intend to food waste and there were two main reasons that came out on top, 35% admitted that they never end up eating what they purchased as well as consumers confirming that the expiry dates came around too soon, the city of Bristol also agreed with this with 70% of people saying that the reason why their food went to waste was also due to the food having too much of an early expiry date.

With all this in mind, there are many ways you can prevent food going to waste and keep food fresher for longer. Modern technology has proven to work in harmony with smart kitchen appliances, allowing busy households to prevent food from being thrown away. For example, there are now appliances that absorb humidity, allowing fruit and veg to stay fresh and ripe in an optimum environment. There are also devices that offer you inspiration on how to utilise your leftovers, with apps that remind you what is inside your fridge, providing you with recipes, so you can update your shopping list on the go. Technology like these fit seamlessly into everyday life and makes a positive impact on the environment by reducing food waste and allowing households to feel better about how their food is stored and maintained.    

The survey also revealed what households in Cardiff would hate their fridge to tell them what they had run out of. 

THE TOP ITEMS THAT HOUSEHOLDS IN CARDIFF DON’T EVER WANT TO RUN OUT OF:

• Milk
• Beer 
• Fruit and Veg 
• Cheese 
• Wine 

When people in Cardiff were also asked what smart feature, they would look for when purchasing a smart fridge, 42.5% said they would want a fridge that had a switch zone – a compartment that can operate as either a fridge or freezer, depending on what is needed at any time, ideal flexibility especially for times like Christmas.

The survey also looked into the weirdest items found in people’s fridges.

WEIRDEST ITEMS FOUND IN HOUSEHOLD FRIDGES ACROSS THE UK:

• Five Bonsai plants
• Record covers
• Roses
• Clay Sculpture 
• Face Wipes / Skincare Products 

To look at ways to reduce food waste please visit:

https://www.haier-europe.com/en_GB/blog/how-to-avoid-food-waste/

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HAIER

Established in 1984, Haier Group is a world-leading provider of solutions to a better life. Focusing on user experience, Haier has been included on the list of BrandZ™ Top 100 Most Valuable Global Brands for two consecutive years as the world’s first and only IoT ecosystem brand. Haier has topped Global Major Appliances Brand Rankings by Euromonitor International for 12 consecutive years. Its subsidiary Haier Smart Home is among the list of Global 500 of Fortune. 

Haier Group is committed to working with its world-class ecosystem partners to continuously build premium brand, scenario brand and ecosystem brand, and to set up IoT ecosystems in clothing, food, accommodation, travel, health, elderly care, biomedicine and education, and to tailor personalised smart life for users around the globe.

www.haier-europe.com

Media Contacts:

Leanne Wellings Tel: 0203 8703976 Email: leanne@agent42.co.ukShadi Shadlou Tel: 07729688524     Email: Shadi@agent42.co.uk