Everyone wants to dress like Adele, Searches explode by 1,438% for ‘Leopard print dress’ and 233% for ‘Leopard coat” after she is pictured at NBA game

Searches explode by 1,438% for ‘Leopard print dress’ and 233% for ‘Leopard coat” after Adele is pictured wearing a leopard print coat and dress at the NBA All-star game

Analysis of Google search data reveals that online searches for ‘Leopard print dress’ rose by 1,438% and searches for ‘Leopard coat’ exploded by 233% on the 20th of February, shortly after photos of Adele with her boyfriend Rich Paul at NBA All-star game in Cleveland were released.  The star was pictured wearing a $12,900 Alaia leopard print coat with a $3,180 high neck matching leopard print dress also by Alaia underneath.

New findings by shopping experts Coupon Ninja reveal that online shopping searches for the designer of the leopard coat and dress ‘Alaia’ skyrocketed by 552% worldwide, according to the analysis of Google search data.  

A spokesperson for Coupon Ninja commented on the findings: 

“Adele has had a significant influence within the music industry since the early 2000s and has gained a massive following through her music. She is widely known for her glamourous and sleek style, there is no doubt that any designer would be thrilled to have Adele wear one of their designs to such a big event. These findings show just how captivated her fans are by both her music and clothing choices, with a single outfit influencing fashion trends across the internet.”

The analysis was conducted by CouponNinja, which aims to give online shoppers the best deals on major brands.