In the last few years, many industries have moved online. Such an evolution is unsurprising, for it mirrors the way in which our society is changing. The reality is that the world around us is going digital, and Wales is no exception.
This is a trend that impacts our personal and professional lives. Now, more than ever, we’re seeing both business and pleasure conducted online. Almost every shop has an internet selling site, and almost every person has multiple social media profiles. The rise in internet gaming is merely another symptom. We look at how this online entertainment is taking off and what this means for traditional brick-and-mortar casinos.
The growth in online gaming
It’s no secret that the online gambling industry is growing at a rate of knots. You only have to visit a popular online casino in the UK to see how competitive some deals are. There are bonuses galore up for grabs, from free spins to money off. It’s clearly an industry where the competition is fierce but with a big enough customer base to support a multitude of businesses.
The statistics correlate with this assumption. According to a 2018 survey from the Gambling Commission, 52 percent of people in Wales gambled. However, only five per cent had tried their hand at online gaming at this point.
What we know is that this number has increased markedly in the intervening four years, with many players now claiming to prefer online play over its offline counterpart. This has helped to spur the creation of even more online businesses, with the industry continuing to return healthy profits.
Its appeal explained
So, what is it that makes online gambling so appealing to customers in Wales and beyond? First, it suits our increasingly remote lifestyles. With more of us working from home, we have less reason to visit town centres and retail parks. This means we’re less likely to game at brick-and-mortar premises.
Instead, as with most things in our lives, we’re looking for ways to enjoy gaming online. This is something internet casinos can deliver, and they’re incredibly convenient for many of us. Allowing us to forego unnecessary journeys, they deliver all the excitement of traditional casinos from the comfort of our homes.
In addition, they’re hugely competitive. As consumers aren’t restricted by location, they have a multitude of options on the table. This brings prices down and leads to the creation of some extremely attractive welcome offers.
There’s also an extensive array of games and titles to choose from. Rather than being limited to what’s available in their local casino, players can find a provider with a portfolio to suit their needs. This means that whether they prefer poker, slots, or something else entirely, they can find an option that delivers this.
When it comes to the growth in online gambling, this trend should hardly come as a surprise. With internet play offering a vast array of benefits, several of which we’ve outlined above, it’s no wonder players are making the most of the extensive amount of choice that’s available.
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