The custom packaging industry is booming these days. The hyper-competitive online marketplace demands every business that wishes to stay in the competition to invest in custom packaging. Anyone who is entering the business industry needs to give immense importance to packaging in order to grab the attention of customers.

Custom printed shipping boxes are the most effective tools for businesses to leave a lasting impression on their customers. However, simply printing a box with the logo of the brand is not good enough. This article pinpoints all the aspects of custom packaging that need to be taken into account by businesses to design eye-catching packaging.

Choose the Right Box Type

It all begins with choosing the right type of box. Outside of the packaging needs to grab the attention of customers at the very first sight. There are plenty of box types, sizes, shapes, and materials available as shipping boxes. You need to analyze the following details before choosing the right box type.

• Industry

The industry you are running your business in plays an important role in determining the box type. Every industry based on the nature of products it deals with has different kinds of packaging options. The food and beverage industry mainly uses fitted boxes not to destroy the items like pizza, cake, or wine boxes. Electronic and health-related products are mainly placed in mailer boxes. Gable and handle boxes are mostly used in the apparel and cosmetic industry.

Product’s Nature

The nature of the product that needs to be shipped majorly influences the type of packaging it must be packed in. Products that are fragile must be transited in strong boxes with inserts to keep them safe. Products that are not prone to damage and breakage during transit can be shipped in custom mailers or tuck boxes. Moreover, the size of the custom boxes must always be according to the size of the product to keep it safe.

• Material

The material your shipping box has plays an important role in making it grab the attention of customers. The sustainability of custom printed shipping boxes has huge importance to customers these days. Every business must opt for box materials that are durable and sustainable. Corrugated packaging, kraft paper packaging, recycled packaging, cardboard packaging is some of the many sustainable options.

• Box Type

The box type that you use to ship your items to customers’ needs to be of high quality. Quality is the only thing customers get attracted to in the long run. Tons of box options are available in the market for you to choose from. One-piece mailer boxes, auto-lock boxes, folding cartons, rigid boxes, gable boxes, pillow boxes, window cut-out boxes are the most commonly used. The shapes of these boxes are also customizable.

After analyzing all the above-mentioned aspects of your shipping box, you can choose any box type that serves the purpose and is cost-effective.

Pay Special Attention to Design

Customers know everything these days. With a huge presence on digital media, they are known for the packaging design of every brand even if they shop from it or not. Anything similar to what they have already seen is not enough to make their purchase. Out of the box, custom ideas are what customers values these days. Following are some of the major aspects of the design phase that you must pay special attention to while customizing.

• Artwork

The artwork on the packaging is a brand’s asset that differentiates it from others. Unique yet appealing artwork on the outside of the box is meant to grab attention. Take your time and use your mind thoroughly to come up with creatively attractive artwork. However, your artwork must always be an extension of your brand’s vision and must align with the product inside the package. Moreover, the size of the box should also be kept in mind while designing the artwork.

• Text

Everything written on your shipping box must be readable. Using bold font with little customization as per your need is always impactful. The typography on the custom printed shipping boxes must always include the name of your brand clearly. The website, physical address, social media handles, and the tagline of your brand must be clearly visible on the packaging.

• Colors

Colors are the most effective way for brands to enhance their visibility. People prefer to look out for brands that experiment with colors and design packaging with unique colors. Choosing the colors that do not only look good on screen but in real life signifies the potential of the packaging. There are plenty of colors that have not been used by any brand yet so looking out for unique pallets is important.

The design phase is always crucial and time-consuming. To save time and effort, it is always a good call to print out a sample of your expected design to determine its potential.

Choose the Best Printing Option

Finalizing the shipping box with suitable material and eye-catching designs calls for choosing the best-suited printing technique. Based on what artwork and colors you have chosen, there are three common printing techniques

• Flexographic
• Lithographic
• Digital Printing

All three of these printing techniques are of high quality. The usage of these three varies depending upon the artwork you have chosen. Flexographic printing is used when only limited colors are used in your artwork. Lithographic printing is used for photographs and graphical images. Digital printing is the most commonly used technique because of its cost-effectiveness and the quality it offers. Depending upon your budget and needs from the design, you can select any printing technique.

Finalize the Shipping Boxes

Once you are done with the selection, design, and printing phase of shipping boxes, you need to evaluate their effectiveness. Custom printed shipping boxes showcases a brand’s true identity and vision. If your box’s material, quality, design, and print are all up to the mark, you are ready to launch it. The appealing boxes presenting your brand to customers will make your reach and business increase tremendously.

The Bottom Line

Designing the packaging is all about unique ideas and custom details. Customers love to buy from brands that have unique designs and high-quality packaging.

We at Vista Printing are happy to help businesses gain the attention of customers with our cost-effective, custom-designed, and printed packaging. Our team of experts analyzes the business of our customers thoroughly to make the best-suited packaging for them with effective detailing. Packagingblue believes in easing the process of custom packaging for brands of every size.