These TV-inspired fashion trends are going VIRAL on TikTok

These TV-inspired fashion trends are going VIRAL on TikTok

• 18.4 million people subscribe to Netflix in the UK, and therefore TV shows are having a huge impact on fashion trends
• From Sex Education to Euphoria, here’s how fashion is taking inspiration from popular TV shows
• TikTok hashtags relating to Euphoria (1.6 billion) and Emily In Paris (34 million) have seen an impressionable amount of views

In the UK alone, there were 18.4 million people subscribed to Netflix in 2021^[1]. With search trends for ‘euphoria outfits inspo’ increasing by 929% over the last 12 months^[2], it’s clear that our everyday clothing choices are inspired by the TV shows we watch.

In response to this, Lucy & Yak has analysed how fashion trends are taking inspiration from popular TV shows on both social media and on the high street.

Bridgerton

The second season of Bridgerton has just landed and the outfits in the popular series replicate 18th-century fashion. On TikTok alone, the hashtag #BridgertonFashion has had a huge 3 million views.

From corsets to pastel colours and floral patterns, Bridgerton has had a huge impact on today’s fashion trends. As the second season continues to get more and more views, you can expect to see elaborate hair adornments and fancy jewellery pieces making more of an appearance in everyday outfits.

Euphoria

#EuphoriaMakeUp has had a staggering 1.9 billion views on TikTok. As each character in Euphoria has a completely different take on what fashion means to them, there are so many different looks that can be taken from this TV show.

From Rue’s casual style to Kat’s daring looks, there’s lots of styles to experiment with. Fans of Maddy may be seen opting for bralettes and crop tops whilst those that love Cassie’s style will be choosing bright colours, cropped cardigans and gingham printed clothing.

Emily in Paris

Emily in Paris is all about the fashion and the TV show has had a strong influence on some of today’s most popular trends. The hashtag #EmilyInParisOutfits has had over 34 million views on TikTok, emphasising just how much people love the fits!

Whether it’s complimenting an outfit with a Parisian style beret or colour clashing like main character Emily, the high street and social media are full of replicas of outfits seen on this popular TV show.

Sex Education

This 80’s inspired popular Netflix show follows teenagers dealing with typical high school drama. The TV boasts a mixture of grunge, colour, and flare meaning there’s a fashion trend for everyone to experiment with.

It seems TikTok users are taking to the app to find Sex Education outfit inspo, with #SexEducationOutfits having 158.4 thousand views. Actor Tanya Reynolds from Sex Education recently worked with Lucy & Yak on their new collections, where she’s seen modelling their funky fleeces, twill jackets, mini pinafore dresses and more.

Read more about how TV inspires our wardrobe here: https://lucyandyak.com/blogs/news/tv-yak-inspiring-inspired-by-tv-s-biggest-hits