50.5% of surveyed parents are concerned to some extent about their children being exposed to weight loss advertisements

Chemist4U surveyed 1,000 parents of children aged 17 and under to find out how they feel about the government’s NCMP* and whether they felt their children are getting a balanced diet and exercising enough. 

*The National Child Measurement Programme (NCMP), which measures the height and weight of over one-million children each year in primary schools in England and was set up in response to a rise in overweight children. However, the NCMP has faced backlash, with some parents feeling judged or ashamed after being told their child is overweight.

Here are the key findings from the survey: 

• 81.6% of parents are confident their children are getting enough exercise 
• Almost 20% of parents feel uncomfortable with the government’s National Child Measurement Programme 
• 43% of parents find it hard to ensure their children are eating a balanced diet
• 42.2% of parents are very confident and 39.4% are somewhat confident showing that lack of exercise in children is not a concern faced by parents
• Only 1% of parents said they felt very unconfident with the amount their child exercises
• 54.2% of respondents reported that their children do around 1-2 hours worth of exercise each day. This is in line with the NHS physical activity guidelines for children that suggest at least 60 minutes a day

You can view the full research to the study here: https://www.chemist-4-u.com/guides/pharmaceutical-advice/parents-opinions-weight-loss/

You can view high resolution imagery and the full press release here. 

James O’Loan, Pharmacist and CEO at Chemist4U comments: 

“Weight management is a sensitive topic for everyone, even more so when it comes to children. Parents have a huge responsibility to keep their children safe and healthy and navigating the world of weight loss can be a challenge. 

It’s great to see that lots of parents feel confident their children are getting enough exercise and we hope that in the future more parents will feel that ensuring their children have a balanced diet becomes easier.

Weight loss advertising has long been a contentious subject and the overwhelming response from parents stating that they are concerned about this highlights the importance for governments to ensure there is proper regulation around this subject matter and that brands ensure they adhere to these guidelines.”

For more information on the campaign click

https://www.chemist-4-u.com/guides/pharmaceutical-advice/parents-opinions-weight-loss/