Analysis of Google search data reveals that online searches for “Can’t pay bills” exploded 1,049% in the United Kingdom on 10th May 2022, after increases in the cost of living.
Analysis by Boiler Central reveals that online interest in “Can’t pay bills” skyrocketed to more than ten times the average volume in one day as the cost of living rises.
A spokesperson from Boiler Central commented on the findings:
“The cost of living has skyrocketed this year, with inflation being at a 30 year high at 7%. This has led to the cost of everything increasing, such as food and fuel, but the highest rise has been seen in household bills, which have gone up by nearly £700 on average. One crucial reason for bills is due to energy companies seeing wholesale prices increasing around the world, and these increased costs are being passed on to their customers.
These findings offer a fascinating insight into the reaction to the rising cost of living and it will be interesting to see if it continues into the Summer. It will also be interesting to see how the government reacts and if they will implement grants or schemes to help those struggling to pay their bills.”
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