Exciting new business festival for e-cigarettes, liquids, CBD, etc. – EVO NXT Málaga

Messe Dortmund with a new event concept for the NGP sector that breaks the boundaries of a conventional trade show

The world of next-generation products (NGPs) is on the cusp of a minor revolution as the EVO NXT Festival – an extraordinary new event format – is set to launch on 10 and 11 March 2023 at the Palacio de Ferias y Congresos de Málaga (FYCMA), leaving conventional industry trade shows trailing in its wake. EVO NXT will certainly offer opportunities to exchange ideas on all the latest trends and innovations in the industry in four key areas as well as delivering inspiration in the form of an exciting mix of elevator pitches, keynote talks, best practice ideas and workshops, but added to this will be a diverse blend of celebrities, first-class entertainment and an eclectic musical line-up, making sure this event meets and exceeds the expectations made of such a festival. In short: Messe Dortmund is off to the Costa del Sol to give a young, up-and-coming industry the very event it’s been waiting for – in a business-casual style and simply brimming with entertainment value!

Dortmund, 03 June 2022 – Liquids, heat-not-burn and smokeless tobacco – next-generation tobacco products are booming, and more and more innovations are coming onto the market. Experts estimate that the e-cigarette industry alone is set to grow by between 3.4 and 7.6% per annum worldwide over the next few years, with global sales of liquids and e-cigarettes expected to hit 21,193 billion US dollars by 2025 – and that does not include the cannabidiol (CBD) market. Experts are expecting revenue from the distribution and sale of CBD oil, capsules and other products to top EUR 3.1 billion by 2025 in Europe alone, whereas the 2020 figure was still around the EUR 230 million mark. So prospects for doing good business in this segment could scarcely be better, and the Messe Dortmund team is pulling out all the stops to get squarely behind this with a new, highly unusual event concept. The trade show professionals from Germany are putting together a business festival in Málaga, Spain, on 10 and 11 March 2023 which anticipates the strong upwards trend in the industry and offers the opportunity to present the latest brands, products and messages in a relaxed atmosphere: 
the EVO NXT Festival.

“The majority of NGPs are aimed at a young, hip, fashion-conscious and health-conscious audiences that are also avid consumers. Accordingly, NGPs have long ceased to be a niche phenomenon on the outer edges of the tobacco industry,” said Sabine Loos, Managing Director of Messe Dortmund. “The way this new generation of products has been marketed has also helped make it mainstream, sending out new messages and giving NGPs cutting-edge brand and product images – making this segment ripe for a platform that’s significantly broader and more experiential than existing industry trade shows. With EVO NXT, we’re closing this gap in the European market, launching a ‘modern brand festival’ that does not yet exist in this form in the NGP space,” added the chief show organiser enthusiastically. She says EVO NXT is aimed at international manufacturers and traders as well as buyers, market researchers, marketing experts, agencies and multipliers of the products mentioned. “They all have high expectations of a modern event – and we’re going to make the offering in this venue highly attractive, putting the business aspects at the forefront, but without neglecting the entertainment side of things. In summary, we’re convinced the EVO NXT Festival is set to command attention right across the industry and beyond,” confirmed Loos.

Mediterranean flair paired with perfect international connections

Everything starts with the location, and the festival is to be held in Málaga, the Spain’s sixth-largest city, and the second-largest city in the country’s southern province of Andalusia. Situated directly on the sun-drenched Costa del Sol and boasting Mediterranean flair plus one of the country’s largest airports, Málaga is quite simply the ideal location for EVO NXT. Because in addition to optimum travel connections by road, rail and air, the city and the ‘Palacio de Ferias y Congresos de Málaga’ (FYCMA) offer a vibrant, varied and inspiring environment – before, during and after the event. It is not without reason that Málaga, the birthplace of Pablo Picasso, is today the most important business, cultural and holiday city on the Costa del Sol. This is also in no small measure thanks to the FYCMA, whose Hall 2 – measuring 6,000 square metres – offers ample space and just the right atmosphere for EVO NXT to celebrate the NGP industry and its young-style brands. The festival will be divided into four zones: the ‘E-ZONE’ for e-cigarettes, the ‘HEAT ZONE’ for heat-not-burn products, the ‘GREEN ZONE’ for CBD products and the ‘LIKE X-ZONE’ for products such as pastilles and snus. In addition to internationally acclaimed top manufacturers of tobacco lifestyle products, suppliers from upstream production, such as producers of sustainable raw materials or climate-friendly packaging material, will also be presenting here.

The exhibitor area will be complemented by a first-class festival programme offering a mix of information and entertainment. Exhibitors and visitors will feel the benefit of the entire spectrum of modern live communications technology, with leading industry experts and key players providing important inspiration to this young industry in the form of keynote addresses, summits, workshops and panel discussions. Selected companies will be presenting their innovations in entertaining elevator pitches on a variety of stage settings, and there will be music acts and VIPs putting the finishing touches to what is – quite intentionally – going to be a festival experience.

“I’m very proud of the new format our team has developed,” concluded MD Sabine Loos. “EVO NXT is very much the exciting event the NGP industry has been waiting for: an innovative business platform off the beaten track that offers the players every opportunity to join in driving the transformation of this industry in a modern atmosphere. In short: if you want to be up there at the cutting edge of things, this festival is something you can’t afford to miss!”

More information on the programme, initial big-name exhibitors and booking details will be announced shortly. For further information on the EVO NXT Festival, head to www.evo-nxt.com.