WALES VOTES BRUCE BOGTROTTERS CHOCOLATE CAKE AS FAVOURITE DISH FROM FILM & T

• 
  George Foreman launches Grill & Chill campaign to explore the nation’s relationship between TV and food
• Research revealed that just over a third (35%) Welsh residents* eat dinner in front of the television every night
• The iconic Chocolate Cake from Matilda took the top spot as the number one dish, with over a quarter (27%) of the Welsh eager to tuck into a slice
• The average British adult spends 496 days of their lives deciding which takeaway they should order and what to watch on the TV

The World’s No.1^ electric grill brand, George Foreman, has launched its Grill & Chill campaign, which set out to learn a little more about the UK’s relationship between food and TV.

From tuning in to watch budding bakers in tents and chefs exploring the world, to curling up on the sofa and binge-watching our favourite TV shows with a takeaway, there is no denying that for millions of us, TV and food go hand-in-hand.

As part of its Grill & Chill campaign, George Foreman wants to encourage the nation to delete the takeaway apps and recreate quick, tasty, and easy meals for those lacking inspiration and with minimal time to cook. The brand conducted a nationwide survey which has been used to help develop a range of recipes inspired by some of the nation’s favourite TV shows and films, all of which can be easily recreated on any George Foreman grill.

George Foreman asked Welsh residents to select which famous dish they would most like to try with the iconic Chocolate Cake from Matilda taking the top spot with over a quarter (27%) of those surveyed wanting to give them each a try. Disney animated Lady & The Tramp followed in second, with almost a quarter (23%) of the nation enticed by the Italian classic of Spaghetti & Meatballs, and taking third spot was the famous Ratatouille from Ratatouille.

TOP 10 DISHES OF CHOICE
TV Show / Programme	Percentage (%)
The Chocolate Cake – Matilda	27%
Spaghetti and Meatballs – Lady and the Tramp	23%
Ratatouille – Ratatouille	21%
Scooby and Shaggy’s Sandwiches – Scooby Doo	19%
Phoebe’s Grandma’s Cookies – Friends	17%
Rachel’s Trifle – Friends	15%
Scooby Snacks – Scooby Doo	15%
Turkish Delights – the lion the witch and the wardrobe	15%
Ross’ Moist Maker Sandwich – Friends	14%
Joey’s Meatball Sub – Friends	14%

The recipes created by George Foreman and Ian Haste from Haste’s Kitchen will provide the nation with a convenient way to make evening meals without the hassle of endlessly scrolling through takeaway apps and the agonising waiting around for them to arrive. The recipes will be inspired by some of the top dishes of choice from the nation’s favourite shows with burgers, sandwiches and meatballs all on the menu. The brand is also looking at trialling an exclusive George Foreman recipe box to recreate iconic dishes.

Chef Ian Haste commented on the campaign: “Cooking at home has never been so easy, and I believe in inspiring everyone to get creative in the kitchen and have partnered with George Foreman to help simplify nutritious cooking so we can all eat mouth-watering meals.”

“Whether you can cook or not, have a hectic working life, or busy family life, it’s never been easier to create delicious dishes from the comfort of your own home that are quick and will get the whole table talking, thanks to George Foreman. In creating these recipes inspired by some of our favourite television shows, we hope to inspire the nation to move away from the takeaway apps and save both time and money!”

With over a third (35%)* of the Welsh spending hours tucking into dinner in front of the television each night and one in two (56%)** of the population eating in front of the television more than five nights a week, it’s no surprise that we feel inspired by some of the delicious creations shown in some of our favourite shows. An evening ritual for many, eating in front of the TV is the perfect way to relax and switch off after a long day of work, whilst being a great way to keep up to date with all the latest releases.

The survey revealed that British 25–34-year-olds spend the least time dining in front of the television each night (26%), in contrast to those aged 65 plus, with over 44% of this age range tucking into their dinners whilst tuning in to their favourite series each night. For many eating in front of the TV can be a much-needed companion as well.

It is often joked that married life consists of asking the two same questions over and over again, “what shall we have for dinner?” and “what shall we watch on TV tonight” so it’s no surprised that 5.8% of Welsh residents admit to arguing over what to watch with their family and friends every single night, and a further 3.8% of the Welsh admit to arguing over what to have for dinner every night. It’s hoped that this new campaign can at lease ease some of the decision making and provide people with a range of quick and tasty meals to end evening arguments of what to have for dinner!

The survey also revealed that reaching for the takeaway menu might not be the quick fix we are all hoping for, on average Brits spend around 11.5 days of their adult lives deciding what takeaway to order, and a further 37 days waiting for takeaways to be delivered***. However, that’s nothing compared with the amount of time we spend deciding what to watch on TV, with the average adult in the UKspending 485 days of their lives flicking through what’s on the box!

The Grill and Chill campaign aims to inspire the UK into realising that nutritious tasty meals can be achieved in minutes on George Foreman Grills, and are really simple as well. Life’s too short to be waiting around for takeaways to be delivered when you could just pick up a grill and do it better yourselves!

Caitlin Wood, Assistant Marketing Manager at George Foreman comments: “We know people can struggle to decide what to have for dinner, just as much as they do choosing what to watch on TV, so we wanted to try and help the nation out a little. Our aim with this campaign is to encourage people to get in the kitchen more, showing them that it’s really easy to make tasty, nutritious meals that don’t need hours spent prepping. We want to inspire the nation with a one-off menu of delicious meals which can all be recreated on a range of George Foreman Grills, saving both time and money and what better way to do that, than linking it to one of the UKs biggest loves, TV!”

For further information, please contact the team at george@hatchpr.co.uk or visit https://www.georgeforeman.co.uk/grill-and-chill