93% of people are more likely to do business with companies that prioritise the customer, new study says

93% of people are more likely to do business or shop with companies that put their customer experience first

Customer experience is critical to a company’s success. 93% of people are more likely to do business with companies that put their experience first. However, 35.7% of those people currently feel like companies do not prioritise their experience. This disconnect is preventing companies from connecting with their customers, which is resulting in people not getting the customer experience they deserve and prevents companies from long-term customer retention,” explains Jonathan Shroyer.

Jonathan Shroyer worked to develop Officium Labs back in 2019, which was acquired by Arise Virtual Solutions in 2021. Jonathan Shroyer is now the Chief CX Innovation Officer at Arise Virtual Solutions. There, he leads the gaming and consulting verticals and runs the CX Lab in San Francisco. Shroyer has two decades of experience building companies and leaders up. CIO Journal, a publication of The Wall Street Journal, named Shroyer among its “Top CX Professionals of 2022.