Halloween season is here and with it comes one of the most popular autumn activities, you guessed it, carving pumpkins! However, an estimated 22.2 million pumpkins will go to waste this year. So how can we use those leftover pumpkins when the spooky season is over?
Jack and Beyond found that the word ‘Pumpkin’ had an audience outreach of 10.3 billion views on TikTok. But how popular are pumpkins for home-baking? In order to find out, they discovered the most viral ways we can reduce our pumpkin waste this Halloween by turning pumpkin scraps into heart-warming recipes.
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| Key findings: Pumpkin scones had 5.9 billion views on TiktokPumpkin brownies had 5.4 billion views on TiktokPumpkin crumble had 5.4 billion views on Tiktok |
The most viewed pumpkin recipes on Tiktok:
| Recipe | No. of views | |
| #1 | pumpkin scones | 5.9b |
| #2 | pumpkin brownies | 5.4b |
| #3 | pumpkin crumble | 5.4b |
| #4 | pumpkin coffee | 3.2b |
| #5 | pumpkin syrup | 480.3m |
| #6 | pumpkin pie | 397m |
| #7 | pumpkin butterboard | 241.6m |
| #8 | pumpkin bread | 175.1m |
| #9 | pumpkin fries | 112.6m |
| #10 | pumpkin spice latte | 101.5m |
Jack and Beyond can reveal that the most popular pumpkin recipe is scones, with a grand total of 5.9 billion views for recipes on TikTok!
Not far behind, in second place, are both pumpkin brownies and pumpkin crumble. These delicious, healthy-ish treats have racked up a grand total of 5.4 billion views on the platform respectively.
Jack and Beyond also investigated the top viewed and liked recipes that use pumpkin on TikTok and ranked the top five most viral recipes:
| Top five most viral pumpkin recipes on Tiktok | No. of views | |
| #1 | Pumpkin Bread Recipe | 6m |
| #2 | Homemade Pumpkin Spiced Coffee Syrup Recipe | 5.4m |
| #3 | Pumpkin Pie Recipe | 4.2m |
| #4 | Pumpkin Brownie Recipe | 1.2m |
| #5 | Pumpkin Scone Recipe | 400k |
Jack and Beyond found that the most-watched pumpkin recipe is a delicious pumpkin bread with cream cheese filling, uploaded by @myhealthydish, which has an incredible 6 million views on the platform.
Not far behind, with 5.4 million views is a classic PSL syrup recipe made by coffee aficionado @thethriftwitch.
But what are the benefits of eating pumpkin? Pumpkin is rich in Vitamin A, with one cup providing 200% of the recommended daily intake. It also contains Vitamins C and E as well as potassium, iron and folate. The top three health effects are:
- Sharpens eye-sight.
- Lowers the risk of certain cancers including lung and prostate cancer.
- Strengthens immunity.
Recipes
- With 6m views on TikTok, the most popular recipe was cream cheese filled pumpkin bread, that uses pureed pumpkin, sugar, eggs, vanilla extract, pumpkin spice, light sour cream, flour and baking powder. For the filling, softened cream cheese, flour, an egg and sugar.
- At number two, with a combined total of 5.4m views was pumpkin spiced coffee recipes. This includes a pumpkin spiced syrup recipe which had a staggering 3.2m views alone. To add the sweet syrup to your coffee you will need brown sugar, pumpkin pureé, a sprinkle of pumpkin spice, and water.
- The third most popular recipe on TikTok was good old fashioned pumpkin pie, with 4.2m views. The recipe uses icing sugar, eggs, flour, pureed pumpkin, butter, sugar, milk, heavy cream, nutmeg, honey and salt.
- Coming in at number four with 1.2m views was Vegan pumpkin swirl brownies, made with ground flax, water, coconut sugar, maple syrup, pureed pumpkin, almond butter, coconut oil, plant milk, vanilla extract, oat flour, baking powder, cinnamon and cacao.
- The last recipe on the list is pumpkin scones, with 400k views. They are made with all-purpose flour, baking powder, ground cinnamon, pumpkin pie spice, salt, unsalted butter, frozen, heavy cream, large egg, pureed pumpkin, sugar and vanilla extract.
Methodology:
- Jack and Beyond wanted to discover ways we can reduce our pumpkin wastage this autumn.
- To do so, they utilised the social media platform TikTok, to identify the most trending pumpkin recipes. Relevant phrases such as ‘Pumpkin Pie’, ‘Pumpkin Bread’ and ‘Pumpkin Scones-‘ alongside 23 other terms were used to source data. The seed list was collated from multiple reputable sources, including Buzzfeed, Glamour, Hubbub, Northwestern Medicine and WebMD.
- All recipes were ranked based on the number of search results that appeared – from highest to lowest – to reveal the top methods for reusing pumpkin waste to make sweet treats.
- *Jackandbeyond also scoured through reputable websites like fetch by WebMD: WebMD and Northwestern Medicine: Northwestern Medicine to find information on incorporating pumpkins into your diet and the health benefits of doing so. As well as sourcing food wastage statistics at HubHub.
- All data was collected on 18/10/2022 and is accurate as of then, but subject to change.
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