How to Conduct Keyword Research for E-commerce

When you’re running an e-commerce business, it’s essential to do everything to ensure your site is search engine friendly. One of the best ways to do this is by conducting keyword research.

This process will help you identify the phrases people use when searching for products or services like yours. By targeting these popular search terms, you can increase your chances of ranking higher in search engine results pages (SERPs) and drive valuable traffic to your site. In this article, we’ll walk you through all you need to know about conducting keyword research for e-commerce businesses.

What Is Keyword Research?

Keyword research is the process of finding, collecting, and analyzing the terms people use to search for various information online. The query terms typed into search engines such as Google, Bing, and more are known as keywords.

Types of Keywords

Keywords are essential ingredients in search engine optimization. Using the right ones on your site content can lead to high traffic; hence, good returns. Here are two categories of keywords: 

• Short-Tail Keywords 

These keywords are typically one or two words long. They are precise and targeted, which means they have a lot of competition. However, because they are so specific, they also have a high conversion rate. Some examples of short-tail keywords include “proxy” and “proxy servers.” 

• Long-Tail Keywords 

These are keywords typically three or more words in length. They are often used to target specific audiences or niches and are less competitive. Besides, they are more precise and targeted than broader terms. You can bring in more relevant traffic and improve your overall ROI by using these specific phrases.

For example, instead of targeting the word “proxy,” you might target “cheap residential proxies.” This type of keyword is more likely to convert into a sale as it is more pertinent to the searcher’s needs. Long-tail keywords can be a great way to improve your SEO efforts and drive more relevant traffic to your website.

Why Is Keyword Research Important for E-commerce Businesses?

Properly researched keywords ensure that your audience finds your website or products quickly. Increase visibility by using short-tail keywords for the item names and long-tail keywords for product descriptions.

Through keyword research, you will discover the terms your competitors use to rank on the first page of search engines. Use keywords with a higher search volume and low competition to rank higher than your competitors.

Keyword research provides insights into your audience’s specific terms and questions to find the products you are offering. With proper analysis, you will know how to optimize your keywords for search engines so users can easily find your products. Eventually, you can convert the audience into long-term returning customers.

How to Perform Keyword Research for E-commerce

As an e-commerce business owner, you know that generating traffic to your store is essential to success. And while there are many ways to generate traffic, SEO is one of the most effective. To rank highly on SERPs, you must use relevant keywords throughout your website, including product descriptions, blog posts, and on-page content. What else can you do? 

• Investigate and understand your niche 

E-commerce products fall under many niches, such as pets, health, tech, etc. People use different phrases to search for various services. Ensure you investigate and understand your target consumer and what they’re looking for. 

• Find keywords and determine their difficulty 

Now that your knowledge base is solid, start searching for short-tail and long-tail keywords relevant to your niche. Evaluate the keyword difficulty, which is the measure of competition in search volume. Keywords with a lower search volume and tougher competition have a high keyword difficulty, and vice versa. 

• Scrape the web to gather powerful keywords 

Web scraping is extracting and analyzing data from a site’s XML, HTML, or other files. Scraping information from a competitor’s site’s pages will inform you of the keywords driving more traffic to their site. You can use this with bots called scrapers.

Optimizing web scraping through automation will save you time and energy. To increase the effectiveness of your keyword research and stay on budget, use cheap shared proxies. They provide extra security and anonymity when investigating other websites. You can also use proxy coupons to save on the money you’d spend on premium proxies.

Conclusion

The e-commerce market is competitive. Proper keyword research boosts your visibility, gets the right audience to your site, puts you on top of the competition, and increases your returns. Use this guide to your advantage to develop an optimized keyword research strategy and watch your sales figures rise.