Netlinking Agency : Increase your notoriety with a tailor-made netlinking strategy

Netlinking is now part of the digital marketing strategies not to be taken lightly. It will affect your visibility on the Internet. Today, there are netlinking platforms to facilitate your task. Discover through this text, how to choose a Netlinking platform?

What is Netlinking?

Netlinking refers to all links from external sites pointing to a website. A Netlinking strategy consists in generating external links from reputable websites on the same subject to improve the reputation of your website in the eyes of Google. In fact, Google favors sites with a high reputation in its search results.

The objective of this strategy is to gain popularity, positions and audience.

What is a Netlinking platform?

In more modern terms, the Netlinking platform is a kind of directory. You use it to rank the list of quality sites and various topics. The purpose of Netlinking is to establish quality backlinks.

In fact, the more quality backlinks you have, the higher your search engine ranking will increase.

Also, SEO experts associate the use of Netlinking in their SEO strategies.

The impact of netlinking on SEO

The impact of netlinking on the SEO of your site is important. Yes, if it is important to work on its link building strategy when you want to optimize the SEO of a site, it is because Google takes it into account especially to position it in its search engine.

Thus, in terms of internal networking, links on your website pages that point to other pages of your site will not only allow users to navigate deeper into your site, but also robots to understand its structure and give weight to your pages.

As far as inbound links are concerned, a site that receives quality backlinks will improve its natural referencing in the engine which will then consider it relevant.

Consistency of backlinks

We insist on the word “consistency”. You probably don’t want a fishing site to backlink you if you sell beauty products and vice versa. Therefore, the links you receive should be consistent with your theme.

However, there are special cases that may be conducive to getting a second look link.

This could be the case, for example, with the same site dedicated to fishing tools, if you want to highlight a site dealing with the climate. The fishing world site could indeed have a category of fishing tips pages, one of which depends on the weather.

The quality of incoming links

On the other hand, the more backlinks coming from a site with high authority, the better its impact on your SEO. This means that the site itself must be well referenced and have a good link profile. This will show that Google trusts him and therefore trusts the links he offers, that is to say on his site.

To determine the trust that Google gives to a site, some tools such as Ahrefs or Majestic can be of great help.

To measure the trust that is given to a site, these two tools are based on the number of links received and their quality. For Majestic, this is called the “trust flow” and the “citation flow”.

The Trust Flow and Citation Flow Index are calculated in numerical data, between 1 and 100. The higher the Trust Flow score, the more trustworthy the site can be considered. Ideally, the trust flow and citation flow should be the same.

What types of backlinks can you get?

There are several types of backlinks that can be useful in your link building strategy alongside a netlinking agency.

For example, you can get links from directories, forums, blog comments or articles dedicated to your site or one of your pages. Consider any web page as a good place to insert a link. It’s up to you to see which sites can really benefit from featuring yours and convince their administrators that your content can add value to theirs.

Once again, it is about the overall consistency and naturalness of your backlinks so that Google considers them as legitimate and does not penalize them.

Where to check the obtained links ?

Netlinking is one of the strategic levers to inspect during a natural SEO audit or when implementing an SEO strategy. From Google Search Console, you can check the external and internal links, as well as the main sites where the links come from.

On the other hand, the Ahrefs and Majesties tools can allow you to check the inbound links you have gained or lost, as well as your anchors. It is then up to you to examine these links and determine their quality and thus monitor your link profile.

Therefore, netlinking can be very effective to improve your natural referencing in search engines, provided you know how to practice it and prioritize the quality of links over their quantity.