These celebrity wedding dresses are the most popular of all time

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  The Princess of Wales’ dress continues to wow Brits twelve years after her wedding 
• 54 years on, Audrey Hepburn’s wedding dress has 1,100 searches per month  
• Royal dresses dominate the top five 

Celebrity weddings are often the biggest event of the year, capturing the attention of the public. To find out which dresses are being talked about, researchers have conducted a study that reveals the most popular wedding dresses of the last century. 

Fashion experts at Boohoo used a list of influential married celebrities from 1923-2023 and used Google search data to find how many people in the UK were searching for each dress per month.  

1. Catherine, Princess of Wales – 9,300 average searches per month 

The wedding of Prince William and Kate Middleton was one of the biggest events of the 2010’s. This royal wedding saw Kate wearing a dress by British designer Alexander McQueen and search interest in the term ‘wedding dress’ exploded to 900% more than the average at the time. 

2. Meghan, Duchess of Sussex – 8,100 average searches per month 

Seven years after the Prince and Princess of Wales were married, Brits tuned in to see another royal wedding. This time it was Prince Harry and Meghan Markle. The Duchess wore a dress by fashion house Givenchy and chose a simpler cut that would allow her to move around more comfortably. In 2018, this event saw search interest increase by 614%. 

3. Diana, Princess of Wales – 3,900 average searches per month 

Princess Diana’s wedding dress is the only one in the top ten to have debuted before the new millennium. Diana’s dress was designed by David and Elizabeth Emanuel and had so much fabric that it had to be folded around her in the royal coach.  

4. Nicola Peltz – 3,700 average searches per month 

This dress caused search interest to jump by 194%, the largest rise in 2022. Peltz wore a Valentino gown during the spring ceremony where she wed Brooklyn Beckham. 

5. Kourtney Kardashian – 3,300 average searches per month 

Kourtney’s satin corset mini dress caused searches for ‘wedding dress’ to rise 167% above the average in 2022. Her dress was designed by Dolce & Gabbana for the ceremony that saw Kourtney wed Travis Barker from Blink 182. 

The Most Popular Wedding Dresses of all time 

Rank	Celebrity	Year of Wedding	Average UK monthly search volume for each dress
1	Kate Middleton	2011	9,300
2	Meghan Markle	2018	8,100
3	Princess Diana	1981	3,900
4	Nicola Peltz	2022	3,700
5	Kourtney Kardashian	2022	3,300
6	Pippa Middleton	2017	2,200
7	Paris Hilton	2021	2,200
8	Ariana Grande	2021	2,100
9	Lily Collins	2021	1,800
10	Victoria Beckham	1999	1,600
11	Lady Kitty Spencer	2021	1,400
12	Princess Beatrice	2020	1,400
13	Stacey Solomon	2022	1,400
14	Priyanka Chopra	2018	1,200
15	Carrie Johnson	2021	1,200
16	Lucy Watson	2022	1,200
17	Audrey Hepburn	1969	1,100
18	Gal Gadot	2008	1,000

Rounding out the top ten are dresses worn by Pippa Middleton, Paris Hilton, Ariana Grande, Lily Collins and Victoria Beckham. 

A spokesperson for Boohoo commented on the findings: 

“Celebrity wedding dresses are often a major factor of fashion trends. The public see all these intricate designs and are inspired to use the features for their own weddings. 

“We can see from the data that these weddings create a buzz around them, with people searching and talking about the designers and styles. It’s interesting to see that Audrey Hepburn and Princess Diana are on the list, considering that their weddings were long before widespread use of the internet. 

“These findings show that although weddings are a private affair with close family and friends, the high-profile of royals like the Princess of Wales and Duchess of Sussex tend to command much higher interest in their lives and the fashion they wear.”