Three quarters (74 per cent) of millennials plan to post digital dedications this Motherâs Day
- Physical cards still reign supreme in mumâs eyes Â
- Over half (51 per cent) of Welsh mums say they would feel disappointed if their only post this Motherâs Day was a social one
New research from Post Office has revealed that almost three quarters of millennials (74 per cent) plan to send their mums digital dedications this Motherâs Day. However Welsh mothers donât share their childrenâs love for cyber celebrations, with over half (51 per cent) saying they would feel disappointed if their only post this Motherâs Day was a social one.
With many mothers feeling less social media savvy than their children, it seems that sharing GIFs not gifts is not the way to make mum feel special this Sunday, with a third (33 per cent) of Welsh mums believing social posts are lazy. Mothers based in Swansea showed a particular dislike for social media posts with just under three quarters (73 per cent) saying that it shows a lack of effort.
The results also reveal that it really doesnât take much to keep mothers happy on Mothering Sunday. Less than one in 10 said they need something special such as a present (nine per cent) and less than two in 10 (17 per cent) said theyâd like to be wined and dined on their special day. Simply posting a traditional card tops the list of what mothers want; with over two fifths (41 per cent) stating this is all they need to feel loved.
As social media continues to grow in popularity, we have become a nation of âcyber celebratorsâ, with a quarter (25 per cent) of Welsh people believing sharing special moments on social media is just as good, if not better, than sending a card. Motherâs Day is not the only time weâre sharing digital dedications with birthdays, Christmas and New Yearâs Eve also proving to be favourites.
Top 10 âcyber celebrationsâ
1.   Christmas and birthdays
2.   Anniversaries
3.   Weddings
4.   Engagements
5.   Births
6.   New Yearâs Eve
7.   Easter
8.   Fatherâs Day
9.   Motherâs Day
10. Valentineâs Day
It seems that âVirtual vanityâ is one of the main factors contributing to the rise in cyber celebrations for events such as Motherâs Day, as one in ten (11 per cent) admit they post online so everyone can see it.
Mark Siviter, Head of Mails for Post Office, said: âThere is no denying that smartphones are revolutionising the way we communicate and although itâs very easy for people to post something online our research shows that when it comes to making someone feel special nothing beats a traditional card.
âThousands of Post Office branches are now open for longer, from early in the morning until late in the evening, so itâs never been easier for people to post their cards and presents.
âAnyone choosing to send gifts rather than GIFs this mothering Sunday can use Royal Mail Guaranteed Special Delivery to make sure precious presents arrive in good time for their Mumâs big day.â
For further information on Post Office including posting advice, visithttp://www.postoffice.co.uk
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