6 Must-Have Software for Your Email Marketing Campaign

According to statistics, only 25% of new businesses make it to 15 years or more. Poor marketing is to blame for a significant number of failed startups. Therefore, it’s paramount for any aspiring entrepreneur to invest in effective brand promotion methods, such as email marketing.

This article will walk you through the six software you should consider for your next email marketing campaigns and how they made the list.

1. Splashtop

Pricing: Plans Start from $5.00/month; a free trial is available.

Splashtop works differently from most email marketing software. This application allows you to access computers remotely, enhancing collaboration with your team members. It’s a trusted remote desktop software solution for individuals and businesses alike. 

The Splashtop app supports computers running on both Windows and macOS. You can also use it to remote from Android, iOS, and even Chromebook devices. 

Splashtop offers three plans, costing the cheapest $5.00 per month if billed annually. Some services you can unlock with the most inexpensive plan include remote access to two computers, remote file printing, and remote file transfer.

2. AWeber

Pricing: Paid plans start from $12.50/month; a free version is also available.

AWeber provides a complete suite of services to optimize your email marketing campaigns. Using this software, you can automatically send emails, create landing pages, and design web push notifications. 

AWeber integrates with over 750 other productivity services. These include website builders like WordPress, social networking platforms like Facebook, e-commerce management sites like Shopify, and payment gateways like PayPal. 

There are four different pricing options, including three premium plans and a free version. Expectedly, the features vary considerably depending on the plans you subscribe to. The free plan supports up to 500 subscribers, one email list, and one landing page. You also get one email automation, basic email support, and several templates to get you started.

3. GetResponse

Pricing: Paid plans start from $15.58/month; a free version is also available.

If you’re looking for software that goes the extra mile in helping its clients achieve their email marketing goals fast, then you want to look in the direction of GetResponse. 

GetResponse lets you grow your audience by maintaining your existing customers while also converting potential leads into loyal fans. The software helps you design engaging email copies tailored to each client. Automated emails are triggered when a user interacts with your website in various ways, including after making a purchase, abandoning their carts, or simply visiting your site. 

Besides its stellar email marketing services, GetResponse maintains a powerful website builder. You can target between 2,500 and unlimited monthly newsletters, depending on the plan you’re subscribed to.

4. Zoho

Pricing: Paid plans start from $49.00/month; a free version is also available.

Interactive engagement is key to converting loyal customers, and Zoho designers must have had that in mind while developing the software. 

Zoho is one of the few email marketing tools that lets users engage with their clients and prospects interactively. The application provides numerous ways to connect with your recipients via surveys, polls, attachments, images, videos, GIFS, and reply tracking. 

Zoho also prides itself in its timely autoresponders. With this software, you’ll never have to worry about correspondence gaps with your recipients. The autoresponder feature means that queries can be addressed fast enough, an ingenious strategy for lowering unsubscription rates. The cherry on the cake is that you can unlock most of Zoho’s services under the free plan.

5. Mailchimp

Pricing: Paid plans start from $13.00/month; a free version is also available.

Mailchimp is a household name in the email marketing industry. The software has plenty of free offerings, making it ideal for budding entrepreneurs and small-time digital creators. You can experiment with various email marketing services, including landing pages, segmentation, and autoresponders. 

Mailchimp’s free version supports up to 1000 monthly email newsletters and provides email support for the first thirty days. There’s also a massive library of pre-designed email templates. All you need to do is tweak these templates to align with your marketing goals and then use them as your own. 

Mailchimp integrates with over 300 third-party productivity applications. The tool even performs advanced analytics and reports on various aspects of your marketing campaign. Depending on your subscription plan, you may enjoy email scheduling, content optimizer, advanced segmentation, and other nifty email marketing features.

6. Drip

Pricing: Plans start from $39/month; a free trial is available.

Drip is another email marketing software on this list that needs no introduction. The tool provides SMS messaging in addition to its email marketing services. Like any reliable email marketing platform, Drip maintains a huge catalog of pre-built templates you can customize to your needs. Automated replies are sent as reminders for abandoned carts, product discounts, post-purchase campaigns, and more. 

Seamless integration with other services is another reason to consider Drip for your next email marketing campaigns. Some platforms the tool integrates with include Shopify, BigCommerce, and WooCommerce. 

The only significant drawback to Drip is that there’s no free version. But from as low as $39 per month, you’re entitled to unlimited email newsletters to up to 2,500 recipients. You also get plenty of online campaigns, free migration, and dedicated email support. What’s more – you can try the package for 14 days free of charge before committing fully to it.

Final Word

No two email marketing software are identical. Therefore, adequate market research must assess your marketing needs and pick a platform that caters to most needs. 

A good place to begin is by choosing an email marketing software with tons of positive feedback. Read the reviews carefully for insights into the software’s user-friendliness, pricing, customer support, and other advanced features.