MUJOSH Debuts at Milano Eyewear Show, Presenting a Slice of the ‘Injection’ Campaign and with the Goal to Further Expand its International Business

Innovative fashion eyewear brand MUJOSH debuts at Milano Eyewear Show (MIDO 2016) as it presents itself and a slice of its major marketing campaign of year 2016 – ‘Injection’, at Hall MORE!, a dedicated space where it demonstrates the trends and future of the eyewear world and shows creativity, vision and innovation in the industry.

“Coming to MIDO is an exciting move for our international business development,” said Alan Chen, Founder of MUJOSH. “This is a young brand that started its international expansion at the beginning of 2015. MUJOSH products are now being sold mostly in China, Thailand, Malaysia, Australia and France, and we would like to take the opportunity of coming to MIDO to further expand our international business.”

Different from all the existing spatial design, MUJOSH brought a brand new concept for the visitors at MIDO 2016. “Our new marketing campaign – Injection – is going to be launched soon, and this time at MIDO we are showing a slice of what’s to be expected to our visitors,” stated Grace Zhang, General Manager of International Business Division of Photosynthesis Group. “MUJOSH is a warm brand. The idea is to ‘inject’ a splash of colour to our customers’ lives, to brighten them up and to share every moment with them.”

Founded in 2010 by a group of young creative rule-breakers who believe glasses are not only tools to improve eyesight, but also fashion accessories to differentiate wearers and make them stand out from the crowd, MUJOSH is deeply loved by fashion icons and wearers.