Burnout still a hot topic on Google

Latest search and trend data on burnout, plus actionable workplace tips from tech recruitment experts 

With major news and cultural outlets regularly publishing workplace burnout advice and exploring what a work-life balance can look like in 2023, these subjects have unfortunately retained a cultural staying power. They’re important issues that have yet to be solved at the societal level. 

To gain a sense of how present these topics are at the moment, and how that may have changed over the course of the last 12 months, Nigel Frank International, a Tenth Revolution Group company, has gathered new data on Google search volumes and trends. 

Google searches around burnout 

Google searches around work-life balance 

Responding to this new data, Nigel Frank International Chairman and CEO James Lloyd-Townshend commented: “The stability in how these search terms are trending, with many of them neither up nor down over the last twelve months, is a reminder that burnout has been a critical topic for some time now. That’s still the case, and it’s still something we need to solve at the broader cultural level. 

“It would’ve been great to see these search volumes around burnout trending downwards, but there’s obviously still work to do. The upward trend for some of the terms related to work-life balance indicates we are seeing a broadening of the conversation, which is hopefully a good thing. The more we can normalise the idea of work-life balance, the better.” 

We’ve identified three burnout avoidance strategies that employers can implement now to benefit their employees’ well-being: 

Flexible Work Arrangements: Offer adjustable hours to support a healthier work-life balance. Encourage breaks and unplugging from work during non-working hours. 

Employee Wellness Programmes: Implement wellness programmes focusing on physical and mental health, including fitness facilities, mental health resources, and group activities like yoga or meditation. 

Regular Feedback and Support: Foster open communication between managers and employees through regular check-ins, constructive feedback, and recognition of achievements. Encourage employees to voice concerns and to discuss workloads openly, creating a more supportive work environment. 

Methodology 

This data was collected using keywordtool.io, and corresponds to global, English-language Google search volumes over the period June 2022 – June 2023.