The top 10 athletes everyone is watching on TikTok – Messi takes the top spot with 339bn views

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Katrina Rowe
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A new study has revealed the most-watched athletes on TikTok from Lionel Messi to Mohamed Salah.
The team at Genting analysed the world’s most popular athletes on their TikTok views to reveal the most-watched athletes on the app.
You can view the full research here: https://www.gentingcasino.com/insights/pr/most-popular-sports-and-athletes-on-tiktok/
Top 10 most-watched athletes on TikTok

Rank

Athlete

Sport

Views

1

Lionel Messi

Football

339.4bn

2

Cristiano Ronaldo

Football

251.4bn

3

Neymar

Football

175.7bn

4

Kylian Mbappé

Football

90.0bn

5

Erling Haaland

Football

32.0bn

6

LeBron James

Basketball

25.1bn

7

Karim Benzema

Football

23.9bn

8

Gavi

Football

19.0bn

8

Robert Lewandowski

Football

19.0bn

10

Mohamed Salah

Football

16.5bn
The most-watched athlete on TikTok is footballer Lionel Messi with 339.4bn views on the app. He’s closely followed by Cristiano Ronaldo and Neymar, with 251.4bn and 175.7bn views. There is then a significant drop in views after the top 3, indicating the immense global popularity of Messi, Ronaldo, and Neymar.
Other notable footballers in the top 10 include Kylian Mbappé, Erling Haaland, and Mohamed Salah, showcasing football’s global appeal.
Basketball icon LeBron James, with 25.1 billion views, is the only non-footballer occupying a spot in the top 10 – ranking 6th.
Further study insights:

  • The most-watched sport on TikTok is football with 1.07 trillion views.

  • The most-watched boxer on TikTok is Canelo Alvarez with an impressive 8.1 billion views.

  • The most-watched MMA fighter on TikTok is Jon Jones with 4.0 billion views.

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