● New research from Asda reveals three in four vegans have felt the need to bring their own main dish to Christmas and one in three Brits admit they wouldn’t know what to serve a vegan for Christmas dinner
● The study also shows that vegans have been served some disappointing Christmas dinners by non vegan hosts including dry nut roast, beans on toast and even dishes that aren’t vegan
● To settle Christmas dinner conundrums Asda launches a new OMV! No Turkey & Trimmings for One
● The launch is part of the retailer’s first-ever OMV! festive range, available in-store and online from 14th December
As the nation starts to prep for December 25th, a new study has revealed Christmas dinner can prove a point of contention if guests have differing dietary requirements.
The new data from Asda reveals that nearly 1 in 3 (29%) of Brits say they wouldn’t know what to serve a vegan guest at Christmas dinner, and three in four (75%) vegans have felt the need to bring their own main dish to Christmas if the host is a non-vegan.
To combat this, Asda has launched the OMV! Turkey & Trimmings for One: a serving of vegan turkey and sides for just £3.50. Complete with a cranberry and orange stuffing, vegan sage and onion stuffing balls, and succulent ‘no pigs’ in blankets, the delightful dish is sure to settle any Christmas dinner conundrum.
When it comes to Christmas Day, nearly 1 in 5 Brits say they’d be stressed about cooking a separate meal (17%) and deciding what to cook for a vegan guest (19%), whilst 21% say they’d be worried that what they served up wouldn’t be good enough.
More than a quarter (28%) of Brits have resorted to Googling what to serve a vegan, whereas 1 in 10 (9%) admit to defaulting to the trusted nut roast or even asking their guest to bring their own dish/food (9%).
The study revealed that 1 in 4 (27%) of vegans feel nervous about what they’ll be served for Christmas dinner at a meat-eaters house. 3 in 4 (75%) of vegans say they’ve been served an inedible Christmas dinner by a non-vegan host and were unable to eat it because it was bland (42%) or dry (30%), whilst a further 18% were served a dish that wasn’t actually vegan.
Vegan Brits have been served some disappointing mains by non-vegan relatives, such as a dry nut roast (26%), just vegetables with no trimming (18%), beans on toast (9%), and even something that isn’t actually vegan (10%).
As well as the No Turkey & Trimmings for One, Asda has launched its first OMV! festive range in time for the holidays. From snacks and sweet treats to Christmas dinner mains, read on to learn more about the new items in the range.
An exciting innovation is the OMV! No Turkey Joint with Umami Gravy. First to market, this ‘turkey’ looks and tastes exactly like the real thing – even including both white and dark meat. Perfect for a vegan family (or those looking to influence their relatives this year).
For another main option, the OMV! Oyster & Porcini Mushroom Wellington is a vegetable-centric festive centrepiece. White cap and oyster mushrooms are simply seasoned and topped with a rich chestnut and porcini mushroom duxelles – all encased in a flakey no butter puff pastry.
No Christmas meal would be complete without gravy – enter the OMV! Miso and Mushroom Gravy. Decadent flavours mean there is no compromise on taste with this plant-based alternative. For those preparing ahead, there’s the frozen vegan Christmas dinner options. The OMV! No-Nut Roast and OMV! No-Turkey Crown are delightful.
Craving a vegan spin on classic pigs in blankets? Turn to the OMV! Mushrooms Pigs in Smoky Aubergine Bacon. Mushroom sausages made with white and oyster mushrooms wrapped in a smoky aubergine bacon, seasoned with a touch of smoked paprika and natural smoke flavours.
Room for dessert? What a rhetorical question. The OMV! range has a plethora of desserts to suit everyone. First up, the OMV! Crumble Topped Mince Pies are filled with mincemeat, with a cinnamon & ginger spiced crumble topping, finished with icing sugar. Delectable.
For the chocoholics, there is the OMV! Espresso Martini Flavoured Loaded Choc Bar – it’s a milk-style chocolate bar with espresso martini flavour and caramel crunch pieces, loaded with cocoa nibs and white choc style drops. Additionally, there’s the OMV! Double Choc & Honeycomb Cake Pop Bites. Chocolate cake based truffle filled with honeycomb pieces, fully enrobed in Belgian dark chocolate and finished with a rose gold lustre. These ones come in a giftable box, perfect for the holiday season.
The OMV! Strawberry Trifle is a great alternative to a dairy based trifle that does not compromise on flavour. A tangy strawberry compote is made from whole strawberries is topped with hand placed egg free sponge then a dairy free custard, finished with a lentil and coconut cream.
Another exciting development in the range is the OMV! Advent Calendar. This calendar offers 25 tasty milk choc treats for the lead-up to the big day.
To learn more, visit an Asda store or www.asda.com
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