Welsh Cycling rebrands to Beicio Cymru

Welsh Cycling is excited to announce its rebranding to Beicio Cymru as part of a dynamic new strategy for 2024-2030. This transformation underscores the organisation’s commitment to inclusivity, community, and excellence, celebrating the spirit of Wales’ vibrant cycling culture across all disciplines.

Wales. Made for Bikes
With a clear purpose for the governing body to ‘lead and empower the sport of cycling,’ underpinned by the new tagline ‘Wales. Made for bikes,’ this encapsulates the heart of Beicio Cymru’s vision. It reflects the belief that Wales, with its breathtaking mountain views and serene coastal paths, is the ultimate destination for cyclists. The new name and brand identity are designed to inspire and connect the cycling community across Wales, highlighting their dedication to making cycling relevant, accessible and enjoyable for everyone.

Caroline Spanton, CEO of Beicio Cymru, shared her excitement about the rebranding: ”Our new identity and strategy have been shaped by extensive listening to our community and stakeholders, addressing their aspirations, challenges, and opportunities. This collaborative effort has laid the foundation for a future where cycling in Wales can thrive across many disciplines. We know that partnerships are essential to bring our vision to life, and we look forward to more extensive collaboration and smarter ways of working. We believe that Wales is truly made for bikes, and we are eager to share this vision with everyone.”

2024-2030 Strategy
The Beicio Cymru 2024-2030 strategy aims to elevate cycling in Wales through five key pillars: empowering a cycling culture, elevating cycling excellence, excite new generations of riders, ensuring effective and relevant governance, and valuing our people. These pillars focus on connecting cycling experiences across Wales, developing a world-class talent pathway, providing inclusive opportunities for young cyclists, implementing strong governance, and supporting our community, all to foster a thriving cycling environment.

Discover the New Website
As part of the rebranding, Beicio Cymru is excited to launch a brand new website. The site serves as a comprehensive resource for cyclists, featuring information on initiatives, events,
and ways to get involved. Visitors can explore the latest updates, sign up for the newsletter, and find a local club to start or continue their cycling journey.

Join the Olympic farewell Festiva
Beicio Cymru invites everyone to join in person on Saturday, July 27, at Newport Sports Village for the Olympic Farewell Festiva. This event will not only celebrate the launch of Beicio Cymru but also provide an opportunity for young children to take to two wheels and meet the stars of the future from the Beicio Cymru Performance Pathway. It’s a chance to witness the new brand in action and engage with the vibrant cycling community.

Welcome to Beicio Cymru. Wales. Made for bikes.
For more information, please contact: Emma Green – communications@beiciocymru.org

About Beicio Cymru
Beicio Cymru, formerly Welsh Cycling, is dedicated to promoting and supporting cycling across Wales. Through the 2024-2030 strategy, the organisation will lead and empower the sport of cycling and aims to elevate the sport, inspire generations of riders, and ensure that Wales is truly made for bikes.