Carmarthenshire hosts first Tourism Ambassador Celebration event

Last week, Carmarthenshire County Council’s tourism department were joined by Cllr Hazel Evans, Cabinet Member for Regeneration, Leisure, Culture and Tourism at the first Tourism Ambassador Celebration Event.

Over 40 businesses attended the event which was held in County hall, businesses were presented with their award by Cllr Hazel Evans following a short presentation on the value of tourism to Carmarthenshire. Following the ceremony businesses were invited to stay and speak to the Council’s Tourism team about what improvements could be made to keep Carmarthenshire a thriving place for tourism.

The Carmarthenshire Tourism Ambassador scheme provides people with training and knowledge about the special qualities of Carmarthenshire, the team are urging more people to get involved and become an ambassador.

Paul Raven at Tea Traders in Carmarthen commented on his experience:

Our tea shop is located in the centre of Carmarthen. We welcome visitors to the town every day. Completing the Ambassador programme is easy. I love that the bite-sized modules can be completed online in my own time. It’s a fantastic resource and a brilliant way to help me learn more about Carmarthenshire and Wales.  I would recommend the programme to any local businesses who are keen to help visitors discover more about Wales and our wonderful town. 

Enrolling to become a Carmarthenshire Tourism Ambassador is a great opportunity to learn something new. Learners were able to engage in interesting modules about Carmarthenshire’s history, culture and activities throughout Carmarthenshire. Continuous learning can have a positive impact on people’s lives; whether you’re looking to learn more about the area, improve job prospects or meet new people, becoming an ambassador is a great way to deepen your appreciation of what Carmarthenshire has to offer.

Cllr Hazel Evans commented:

I was delighted to award these individuals who are truly passionate about this County and are helping promote what Carmarthenshire has to offer as a vibrant and popular tourist destination. The Council is extremely proud of what you have achieved and thank you for leading the way.  

In 2023, tourism in Carmarthenshire generated £683 million, the Tourism team is urging local businesses and people to learn more about our picturesque coast, countryside, historical sites and hidden gems to encourage more visitors to the area, increasing spend in our local economy.  If you would like more information, or to sign up to be a Carmarthenshire Tourism Ambassador, please visit the website.

To keep updated about what is happening in our County, visit Discover Carmarthenshire.