Mimosa Rwm, the award-winning Welsh rum brand co-founded by rugby legend Alun Wyn Jones, is delighted to unveil its festive Christmas advert, starring opera singer and recent Strictly Come Dancing star, Wynne Evans.
In a playful homage to the iconic scene from Love Actually, the advert opens with Alun Wyn Jones arriving at Wynne Evans’ doorstep, holding a series of cardboard signs. These signs reveal the exciting news: Mimosa Rwm and its brand-new ready-to-drink Rwmtini are now available in Tesco stores across Wales. Wynne, basking in his Strictly success, humorously responds, “I’m at the peak of my powers—I’m not doing an advert for just a bottle of rum!” before cheekily taking the bottle from Alun’s hands. The duo’s lighthearted exchange encapsulates the festive spirit with a uniquely Welsh twist.
Expressing his enthusiasm for the campaign, Alun Wyn Jones said:
“Seeing Mimosa Rwm available in Tesco stores across Wales is a significant milestone for us. I’m thrilled that we can now share both our 70cl rum and our new ready-to-drink Rwmtini with a wider audience. Collaborating with Wynne Evans made this campaign even more special—there’s no one better to spread a bit of Christmas cheer!”
Tasting Notes:
Mimosa Rwm: A smooth blend with notes of vanilla, toffee, and a hint of oak, finishing with a warm, spiced depth that’s perfect for winter.
Rwmtini: A deliciously balanced ready-to-drink cocktail combining Mimosa Rwm with sweet, zesty citrus and a touch of spice—ideal for festive celebrations.
Mimosa Rwm draws its inspiration from the historic voyage of the ship Mimosa, which in 1865 transported Welsh settlers to Patagonia, establishing a lasting Welsh presence in South America. This connection holds personal significance for Alun Wyn Jones, who made his debut for the Wales national rugby team in Puerto Madryn, Patagonia, on June 11, 2006.
Mimosa Rwm: ABV: 29% | RRP: from £28. Both Mimosa Rwm and the Rwmtini are available in Tesco stores across Wales—just in time for the holiday season! Mimosa Rwm is also available on Amazon.
About Mimosa Rwm
Founded by Alun Wyn Jones and a passionate team of rum enthusiasts, Mimosa Rwm is a premium Welsh rum brand that celebrates the enduring connection between Wales and Patagonia. The brand’s ethos is to celebrate the journey, however big or small, whilst delivering exceptional quality and a true taste of Welsh heritage in every bottle. Mimosa Rwm is blended with care, embodying the soul of the nation.
https://www.mimosarwm.co.uk/products/mimosa-rwm-espiritu
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