WELSH BUSINESSES LEAD THE WAY IN SUSTAINABILITY, DRIVING INNOVATION AND GROWTH ACROSS SECTORS

Sustainability is no longer a distant ideal for businesses in Wales—it’s a pressing priority and a transformative opportunity. In the face of environmental and economic challenges, a new report reveals how small businesses across the UK are embedding green practices into their operations and Welsh businesses are at the forefront of this movement. These businesses demonstrate how sustainability can drive innovation, strengthen communities, and ensure long-term success.

Novuna Business Finance’s fourth report, Sustainability, Innovation, and Growth: Small Business Stories from Three Industry Sectors, highlights three exceptional companies that embody sustainability in action. These businesses put sustainability at the core of their operations, and despite the everyday challenges of running a business, they innovate, collaborate, and use traditional methods to achieve eco-friendly goals.

The case studies in our report and available in full via ‘The Sustainable Business Podcast,‘ demonstrate that sustainability is not just about values—it’s a strategy for lasting success. These real-life stories provide powerful examples of how businesses are reaping the benefits of green initiatives for future growth.

•       Sustainable through innovation: Richard Morgan, founder of Electric Classic Cars, merges his lifelong passion for vintage vehicles with a commitment to sustainability. By converting classic cars into electric-powered models, the business is leading a movement to make automotive history greener. Whether it’s a classic VW Beetle or a Ferrari, Electric Classic Cars is reshaping what it means to drive vintage, being both stylish and sustainable.

•       Traditional craftsmanship with a sustainable twist: Adrian Geach, founder of Fresh Graphics, is bringing traditional signwriting into the 21st century with a focus on sustainability. With over five decades of experience, he combines classic hand-painted techniques with eco-friendly practices, using water-based paints and minimising waste. His work proves that traditional craftsmanship can thrive in a modern, environmentally conscious world.

·      Cultivating sustainability: Dean Loury-Jenkins of Celtic Roots Farm is redefining sustainable agriculture with a focus on ethical practices, local food security, and environmental stewardship. By implementing innovative methods, such as using pigs for soil management and avoiding chemical fertilisers, the farm builds healthier soil and produces high-quality, local food. Despite financial hurdles, Celtic Roots Farm showcases how small-scale, sustainable farming can make a big difference in both the environment and the local community.

Jo Morris, Head of Insight at Novuna Business Finance commented:
“We are grateful to Dean, Richard, and Adrian for sharing their inspiring business stories with us. At Novuna Business Finance, we believe that the future of business lies in practices that benefit not only the bottom line but also the environment and the communities we serve. The businesses featured in this report are a testament to that belief, showing that sustainability is not just a passing trend but a genuine commitment that drives real, positive change.

It is truly inspiring to see the passion and creativity that small business owners bring to their sustainable practices—whether it’s through eco-friendly farming, innovative craftsmanship, or forward-thinking engineering. These businesses are leading the way and proving that it is possible to thrive while prioritising the environment, people, and long-term growth. But they cannot do it alone. More support is needed to help these businesses overcome the challenges they face. With the right support, they can continue to lead the way towards a more sustainable future for us all.

By listening to and amplifying the voices of small businesses, we aim to contribute to a better understanding of the support they need to thrive. With the right resources, guidance, and backing, small businesses can continue to be the driving force behind innovation and sustainability.”