From Ruben Amorim to Pep Guardiola, who is the most popular manager for 2025?
- Liverpool’s Arne Slot is the most popular Premier League manager for 2025 in both the UK and worldwide.
- Newcastle United’s Eddie Howe is the UK’s second favourite Premier League manager, and eighth globally.
- Nottingham Forest manager Nuno Espírito Santo is the least popular manager across the UK and worldwide.
A brand-new study reveals Arne Slot is the most popular Premier League manager, in the UK and globally.
Online bookmakers, Betfree, have analysed the Google search data of all 29 Premier League managers across the UK and worldwide.
Four templates were used alongside each manager, including [manager] manager, [manager] football, [manager] soccer, [manager] Premier League.
The combined search volume for each manager’s terms was calculated over the past 12 months and then used to rank the managers from the highest number of average monthly searches to the lowest in both the UK and globally.
The most popular Premier League managers in the UK
Rank |
Manager |
Club |
Average monthly volume |
1 |
Arne Slot |
Liverpool |
251,316 |
2 |
Eddie Howe |
Newcastle United |
155,003 |
3 |
Pep Guardiola |
Manchester City |
141,244 |
4 |
Ruben Filipe Marques Diogo Amorim |
Manchester United |
102,046 |
5 |
Enzo Maresca |
Chelsea |
97,053 |
6 |
Kieran McKenna |
Ipswich |
72,218 |
7 |
Ange Postecoglou |
Tottenham Hotspur |
70,669 |
8 |
Unai Emery |
Aston Villa |
67,102 |
9 |
Ruud van Nistelrooij |
Leicester |
64,404 |
10 |
Mikel Arteta |
Arsenal |
62,868 |
11 |
Sean Dyche |
Everton |
43,432 |
12 |
Julen Lopetegui |
West Ham United |
42,609 |
13 |
Gary O’Neil |
Wolverhampton Wanderers |
39,585 |
14 |
Russell Martin |
Southampton |
37,972 |
15 |
Thomas Frank |
Brentford |
33,424 |
16 |
Oliver Glasner |
Crystal Palace |
30,715 |
17 |
Marco Silva |
Fulham |
10,742 |
18 |
Andoni Iraola |
AFC Bournemouth |
8,720 |
19 |
Fabian Hürzeler |
Brighton and Hove Albion |
6,015 |
20 |
Nuno Espírito Santo |
Nottingham Forest |
1,829 |
Arne Slot is the UK’s most popular Premier League manager, with an average of 251,316 searches reported per month. Globally, Slot is Googled an average of 1.15 million times per month.
Slot’s attacking style of play is praised by Liverpool fans as he keeps the team at the top of the table.
Coverage of Slot’s success has amplified his global profile as fans continue to discuss his tactics and potential.
Eddie Howe is the second most popular Premier League manager, with an average of 155,003 searches reported per month. He ranks 8th globally, with 216,745 searches per month worldwide.
Currently managing Newcastle United, Howe has become one of the most respected figures in English football.
Howe was appointed Newcastle United manager in November 2021, shortly after the club’s Saudi-backed takeover.
Eddie Howe has won 3 major trophies in his managerial career as of December 2024.
Pep Guardiola is the UK’s third favourite manager, with an average of 141,244 searches reported per month. Globally, Pep ranks second, with 1.13 million searches worldwide.
Since joining Manchester City in 2016, Guardiola has transformed the club into one of the most successful teams in the Premier League.
Across the globe, Guardiola’s prior success with Bayern Munich and Barcelona led up to his Premier League arrival.
As of December 2024, Pep Guardiola has won 35 major trophies in his managerial career across different clubs.
Manchester United‘s newly appointed manager, Ruben Filipe Marques Diogo Amorim, is the UK’s fourth most popular manager, with a monthly average 102,046 Google searches reported.
Globally, Amorim also ranks fourth with 390,315 searches reported per month.
Ruben Amorim has been highly successful as the manager of Sporting CP in Lisbon, and since November 11 he began a new venture at Old Trafford.
With four major trophies, his managerial success has established him as one of the most promising young coaches in Europe.
The UK’s fifth most popular manager is Enzo Maresca, as the Chelsea manager is Googled an average of 97,053 times per month. Globally, Maresca is the third most popular manager, with 497,837 searches.
He became popular in the UK for several reasons, including rebuilding Leicester City after the club’s relegation and as coach at Manchester City under Pep Guardiola.
As Chelsea’s recently appointed head coach as of 2024, the club is second in the League behind Liverpool and above rivals Manchester City.
The UK’s most popular managers ranking sixth through to tenth are Kieran McKenna, Ange Postecoglou, Unai Emery, Ruud van Nistelrooij, and Mikel Arteta.
The most popular managers globally ranking sixth through to tenth are Ruud van Nistelrooij, Unai Emery, Eddie Howe, Ange Postecoglou, and Kieran McKenna.
Nottingham Forest manager Nuno Espírito Santo is the least popular manager across the UK and worldwide.
Gary Mchugh, Founder of Betfree says,
“As one of the most high-profile jobs in the UK and globally, a Premier League manager or head coach doesn’t just have pressure from the internal league but also the fans and the media.
“The media plays a significant role in elevating the profiles of Premier League managers. Interviews and press conferences continue to put managers in the public eye.
“The global reach of the Premier League brings broad exposure and helps in creating international followings for managers as audiences want to know their every next move.”
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