Brewery’s new beer tasters start work

It has been billed as the best job opportunity ever – Official Beer Taster!

In December of last year, Evan-Evans started the search for a group of beer tasters to help the award-winning brewery with the development of its new beer range for the summer of 2012.

The company received more than 250 applications for what was described as the best job in brewing. The first 25 successful tasters met last month for a training session headed by Evan-Evans brewery Chief Executive Simon Buckley and Ian Swanson of The Beer Academy.

Last Saturday (June 9), a second batch of tasters were put through their paces on a specially-designed beer tasting course. The course, was held at The Cricketers in Cathedral Road, Cardiff, and covered a variety of topics and included the tasting of a series of beer styles and the skills required to become a professional beer taster.

The course culminated in an exam and a final tasting session at the bar of The Cricketers, the top food pub in Wales.

Mr Buckley said: “This will be the second training session for our new beer tasters. “Once it is complete, we can get down to the serious work of brand building with their help. “On the first training course, it was a delight to see so many genuinely enthusiastic tasters determined to grasp the complex subject of beer production and the intricate flavours we produce.

“We can now move forward with our plans for the development of new cask and bottled beers, knowing that the tasters will give us their considered opinions.

“We are the only brewery in Wales and probably in the UK to have our own tasting team and we feel confident that with the feedback from the tasters we will continue our expansion as a major drinks brand company. “We hope to launch a new range of cask beers in July and follow that with a new range of bottle beers for the autumn.

“I am grateful to the tasters for coming to the training and to The Beer Academy for their help.”

Picture: The Evan-Evans Brewery tasters at the first training course at The Cricketers Cardiff, Simon Buckley is pictured centre.

The Beer Academy

The Beer Academy is an educational body that was founded by a small group of beer enthusiasts in 2003 to help people understand, appreciate and enjoy beer sensibly. To date more than 10,000 people have attended Beer Academy courses and tasting events such as the BBC Good Food Show, the Great British Beer Festival and the British Museum as well as in pubs and bars up and down the country.

The Academy offers a range of courses and qualifications ranging from a 90-minute tutored introduction to beer through to the two day Advanced Course for serious beer connoisseurs.

Full details of all Beer Academy Courses and events can be found www.beeracademy.co.uk or on Twitter @TheBeerAcademy Weblink: http://www.evanevansbrewery.com

Press release issued on behalf of the Evan-Evans Brewery by Robert Lloyd