118118 MONEY BUILDING ON CUSTOMER STRATEGY, HIRES NEW CEO

Hi,

LONDON, England – 118 118 Money, a Cardiff-based financial services
provider, is pleased to announce that Ali Riaz Chaudhry will join the
company as its new Chief Executive Officer, beginning this month.
Chaudhry will be responsible for the strategy, growth and daily
operations of the business.

The appointment of Chaudhry, an industry leader known for building
customer-focused propositions, reflects 118 118 Money’s ongoing
dedication to providing customers the choice of having better
financial options today to build a better future for tomorrow.

Robert Pines, CEO of 118 118 Money’s parent company kgb, said, “Our
mission has always been to provide affordable financial solutions for
consumers with less than perfect credit. As a brand, we pride
ourselves on helping consumers better understand and embrace good
financial habits, in addition to giving them products and tools to
help build their credit score. To further this mission, I’m pleased to
announce that Ali Riaz Chaudhry will join 118 118 Money as our new
Chief Executive Officer, effective September 11, 2017.”

After 10 successful years for the 118 118 directory service brand,
118 118 Money was founded in 2013 to provide unsecured personal loans
of up to 5,000 repayable over one to two years. The 118 118 Money
brand was launched to fill the gap between the banks and the payday
lenders and offer customers with less than perfect credit a better
option. Now four years later, its customer first approach has helped
over 100,000 UK customers and resulted in a 96% positive Feefo
approval rating.

Chaudhry himself has over 20 years of experience within the Financial
Services industry across Asia, Africa, Europe and the Middle East.
Prior to joining 118 118 Money, he served as President and CEO of
Telenor Micro Finance Bank, the largest microfinance and mobile money
business in Pakistan.

On the subject of his appointment, Chaudhry commented: “I am excited
to be joining the team at 118 118 Money. 118 118 is a powerful
customer centric brand in the UK which carries a unique position in
the world of digital/mobile financial services. I am honoured and
humbled to have an opportunity to join a winning team and shall
endeavour to continue the journey of delivering the 118 118 Money
promise.”

Further information can be found at: https://www.118118money.com/