**Eisenberg smashes world-record for fastest bike on sand at Pendine Sands***

***EISENBERG SMASHES WORLD-RECORD FOR FASTEST BIKE ON SAND AT PENDINE SANDS***

      * For the first time, 200mph ‘holy grail’ speed barrier broken at Pendine Sands.

* Eisenberg reached a top speed of 201.572mph at the Straightliners Speed Event on Pendine Sands today.

* He is is available for interview via phone or down the line to discuss his record breaking achievement today (Sunday, 13 May).

Superbike racer Zef Eisenberg has today broken the land-speed record on sand at Pendine Sands, Carmarthenshire with a top speed of 201.572mph.

He becomes the first man in history to break the 200mph barrier on any motorbike or car at this unique, world renowned racing venue.

His victory comes just over 18 months after breaking the land-speed record for a turbine bike at Elvington in Yorkshire, which resulted in him crashing at over 230mph, and being hospitalised for more than three months.

His record achievement comes as a result of months of preparation at his workshop in Guernsey where he is supported by a dedicated engineering team, who precision designed, altered and prepared his MADMAX supercharged ‘Green Monster’ Hayabusa bike to command high speeds on sand.

Racing quickly on sand is notoriously difficult, and very different to racing on tarmac. That is because at higher speeds it is possible for the bike to lose grip or dig the front wheel into the sand and throw riders.

Pendine Sands has a heritage of famous record-breaking racing. The beach has hosted record-breaking attempts since 1900s. The first person to use Pendine Sands for a world land-speed record attempt was Malcolm Campbell; in 1924 he set a world land speed record of 146mph on Pendine Sands in his car _Blue Bird_. Enthusiasts and professionals have used the beach for record breaking ever since.

ZEF EISENBERG SAID: “What can I say? I’m elated! My team and I knew that if the conditions were right and our custom-made bike performed as it should then we’d have a chance of breaking what has long been described as the ‘holy-grail’ of sand-speed racing records. I can’t thank my friends, family and team enough for their support.

It’s hard to contemplate how a little over 18 months ago I was lying in intensive care after narrowly surviving a near death racing accident to this. I definitely prefer breaking records to breaking bones!

Particularly when that record is achieved one one of the worlds’ most eminent off-tarmac racing venues on the planet.

“Pendine Sands is a notoriously difficult race track. Competitors have no idea what the surface is like until the tide goes out. We will not know what to expect until the morning on Saturday and Sunday. You then have about 6 hours to achieve your record, before the tide returns it to a stormy sea.

“But it’s not just the weather conditions and the engineering you have to worry about: as Pendine is a Ministry of Defence test fire site, you’ll often end up encountering unexploded ordinances alongside giant washed-up jellyfish!”

Eisenberg’s world record achievement coincides with the sixth annual ‘Hot Rod Races’, which has become the most important amateur racing event in Europe. The event attracts participants from across the globe, bringing cars and bikes are often built just to break class records at the event.

Serial record breaker Eisenberg holds several existing records, including the world’s fastest turbine bike (234mph), the world’s fastest turbine-powered “streetfighter” (upright bars, no fairings, 231.6mph), and the UK’s fastest no-fairing “naked” bike (225.6mph). Before moving into autosports, Eisenberg founded household-name protein brand Maximuscle, which was sold to GSK.

Today’s triumph adds yet another world record to the MADMAX Racing Team’s roster of achievements. The MADMAX Race Team has designed many of the world’s most powerful, road-legal jet-engine and V8- powered motorbikes, quads, karts and more. The brand was founded by Eisenberg to build bespoke superbikes and other vehicles for discerning clients.

Eisenberg attempted to break the 200mph barrier on sand last year, but his attempt was cut short by bad weather.