WELSH MEN ARE THE LEAST BODY CONFIDENT IN THE UK

 OVER HALF (51%) OF WELSH MEN WOULD CHANGE THEIR STOMACHS AND NEARLY A THIRD (31%) OF WELSH MEN WOULD CHANGE THEIR PENIS

• Welsh men are the least body confident in the UK, with only 13% saying they wouldn’t change anything
• Welsh people hate stripping off by the water, with 24% saying they are least confident wearing swimwear by the pool or beach
• However, they do love their hands, with 0% saying they’d change them

28^th August 2019 – Beach holiday experts, On the Beach, launch The Man Bod campaign with backing from Doctor Hilary Jones and Doctor Alex George, to promote male body positivity and encourage disuse of harmful labels such as ‘Dad Bod’.

The new research reveals that only 92% of Welsh men think that ‘dad bod’ is a negative term. When it comes to changing their bodies Welsh men would most like to change their stomachs (51%) and their penis (31%).

Dr Hilary Jones said: “In my time as a GP, I’ve seen a rise in patients suffering from anxiety and confidence issues which can often be influenced by their feelings around body-image.It’s completely natural to want to change something about your body. However, it’s important to remember that the ‘ideal’ male body that you see on screen is often completely unrealistic.. As long as you’re healthy, it shouldn’t matter how you look.

Alan Harding, Marketing Director at On the Beach, said:“After the overwhelming response from our #ThisBikiniCan campaign earlier this summer, we knew we had to do something to help shine a light on male body confidence. We hope that the campaign will support men in embracing their bodies and diminish the need or desire to change the way they look due to unrealistic images often seen across social media.”