Care of the dog: First ever at-home guided meditation video featuring dogs

CARE OF THE DOG

– SpareRoom releases the first at-home guided meditation video featuring dogs, letting renters who aren’t allowed pets enjoy the stress-busting benefits of cute canines –

• Only 8% of room ads in the UK said they would ‘consider’ allowing pets, making it difficult to find a place to rent if you have or want pets
• Dogs have proven stress-busting qualities, so to give renters missing out a slice of this, SpareRoom has created a guided meditation dog video – combining the calming benefits of meditation with clips of cute dogs
• The video contains clips of dogs and puppies sleeping, snoozing, playing and generally being super cute, alongside meditation instructions to help bring a sense of calm during this chaotic time to pet-less renters

The past few months have been very stressful for us all, and the demand for pets up and down the country has been really high – which makes sense, because pets can help to alleviate stress. However, for renters, taking on a pet isn’t always an option, with only 8%¹ of rooms ads in the UK saying they’d ‘consider’ allowing pets. To give those that don’t have pets (and those that do, if they want some extra puppy time) the benefits virtually², flatsharing site SpareRoom has created the first ever at home guided meditation video featuring dogs, highlighting the positive and calming effects dogs can have on us.

Working with Clinical Psychologist Dr Cinzia Pezzolesi, the 5-minute video called ‘Care of the Dog’,  marries the essential principles of mindfulness and meditation classes with cute dog videos – showcasing their natural therapeutic powers.

Through specific uplifting videos of dogs sleeping, playing, and running, the guided class allows the viewer to focus on, and pay attention to the sensations, thoughts and emotions evoked by the dogs. This will give them some of the benefits of owning a pet, whilst also helping bring a sense of calm to their day – something many of us will especially need at the moment. A relaxing voiceover guides the viewer through the class, making it suitable for beginners as well as seasoned meditators.

Matt Hutchinson, SpareRoom Director said, “There’s so much research to show that pets have a calming effect on people. But we also know that it can be incredibly difficult for renters to find places that accept pets. So, we put together a video to let anyone, whether they own, rent or share their home, experience a little of that calm.

With everyone being at home more over the past few months, things like gardens, space to work, and the ability to have a pet are becoming more important. This might seem like a fluffy idea – excuse the pun – but we need to keep having conversations about how we live, and the importance of feeling at home, regardless of who owns the property you live in.”

The guided meditation video featuring dogs has been created by SpareRoom to give pet-less Brits some puppy love during this turbulent time – https://www.youtube.com/watch?v=yf7QtSTrXB0