Dear Editor,
Childline is providing a crucial lifeline for children and young people in these uncertain times, and has done throughout lockdown.
This summer, I sponsored One Unforgettable Day – donating £30,000 to fund the Childline service for a whole day. Childline hears from children every day who are being abused, suffering from mental health issues or struggling to cope, and so for me it was a no-brainer to do what I could to help.
One Unforgettable Day brings you closer to Childline, providing a real-life experience of supporting children like no other. I’ve got to know the Childline teams in Cardiff and Prestatyn well and I really believe that the specially trained counsellors can help a child recover from whatever has happened to them, or better still, prevent abuse in the first place.
This pandemic is the greatest challenge the NSPCC has faced in decades, but it continues to provide much-needed support to children who need them more than ever. As it looks to move from crisis to recovery, the charity is launching a new partnership to fund Childline for 100 days, in partnership with The Financial Times, and I would encourage wholeheartedly for businesses and individuals to consider getting involved in the ‘FT 100 Unforgettable Days Campaign’.
In doing so it will provide the urgent support the charity so desperately needs to be there for children who need a safe space to talk.
Visit nspcc.org.uk/100days or call 020 3772 9615 for more information.
Alan Peterson, OBE
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