Four Digital Marketing Tips for Small Businesses

Small businesses have seen more than their fair share of disruption this year. From the nationwide lockdown to the adjustment to working in a digital-first capacity, it’s small businesses that have been expected to bear the brunt of this unprecedented and difficult year. But now, with the economy heading slowly back up the gears, it’s time to look at how to boost your profits this winter – and this piece will examine how marketing will help you achieve more sales, boost your visibility, and help you recover from two of the most difficult quarters of British business history.

Social media

Marketing has been flooding into social media and is now there to stay. It began with Facebook – where your page will accrue likes and follows, and you’ll be able to talk conversationally with your customers. Twitter, too, is a useful marketing tool, helping you answer customer queries and post viral memes and other marketing material to help you get noticed. Increasingly, though, YouTube, Instagram, Snapchat and TikTok are the places to share your products, using influencers to show off your best-selling items in their posts and their viral content.

Emails

Many digital marketers began their lives sending out emails to those in their mailing list – offering deals and discounts, or sharing company news and new products. While email marketing is now seen as a little dated, there are plenty of reasons to keep your marketing funnel flowing through to those customers who have given you their emails. They’ve already shown an interest in your brand and, even if you don’t achieve many click-throughs on your emails, it’s important that you keep pushing marketing content their way – to enhance your visibility, and to show off more of your wares as they are released to purchase on your site.

Content marketing

This is a form of marketing that helps you to boost your SEO and get seen or found by more consumers surfing the world wide web. It’s easy, and requires you to hire a full-time blog writer, who will use keywords and links in your company blog posts to guide more Internet traffic gently onto your website, where they’ll explore your products and sales pages. Furthermore, the mere presence of a blog on your website will boost your SEO rating across the board – as these content marketing guidelines demonstrate – which will help your firm get found when consumers Google relevant key words and phrases.

Paid adverts

Finally, you can purchase adverts online through some of the largest retailers of digital advertising space in the world. Of course, you’ve got the huge players in this market – like Facebook, Google, and Amazon. But you’ll also find lesser-known companies who are able to display your adverts, in a targeted fashion, across the Internet – when relevant consumers land on a website that displays adverts. This is a good bet if you guarantee that your return on your investment will be higher than the cash you spend attracting more customers to your site.

These four digital marketing tips will help you boost your small business’ fortunes this winter and into 2021.