US retailer Gap has announced that it could close all of its UK stores, putting thousands of jobs at risk.
At the start of the pandemic, the Brand-A-Lust report found Gap to be one of the UK’s most-searched clothing brands by bored Brits stuck at home – with an 83% increase in searches between the 1st April and 31st May.
The Brand-A-Lust Pulse Check has revealed that Gap’s popularity hasn’t endured. The research found that Gap has 45% fewer people searching for the brand than during the peak of lockdown.
Here’s how the top 20 brands stack up, comparing lockdown search interest to more recent times:
Source: YouGov | Google Trends | Google Ads*Google Trends Data between 1st April – 31st May 2020 – 23rd October
Could Dorothy Perkins be the next big announcement?
The Brand-a-Lust Report took 375 of the UK’s top brands from YouGov’s Consumer Popularity Ratings* and applied Google Trends and Google Search Volume data, to reveal the UK’s most lusted-after brands during lockdown.
For further information click on Money.co.uk here: https://www.money.co.uk/guides/top-lockdown-brands-uk
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