Entain (GVC Group) Wins Safer Gambling Operator Award Amid Pledge To Pull Out Of Grey Markets By 2023.

The final quarter of the year is proving to be a busy time for leading gaming group GVC Holdings. The umbrella company, which has many successful brands under its banner, is very much a market leader and an innovator, and they consistently and positively push boundaries. But there is significant change afoot, with GVC now taking on the name Entain, with the company motto being “for the good of entertainment.”

The move to change the company’s iconic and established name to Entain is part of a rebranding which will see a sustainable growth strategy come into play. And, there is a push to have pulled out of all grey markets by 2023. Grey markets, which are territories where things are up in the air where gambling laws are concerned, have proven to be excellent sources of revenue for the likes of GVC in the past. But some have the opinion that it’s not morally correct to do business this way, and, therefore, not a good look for a reputable brand.

At the time of writing, GVC Holdings insist that 96% of their revenue comes to them via regulated markets. Or, from markets which are in the process of embracing regulation. So, in the main, they’re doing everything right in terms of how they bring money into the business. And, to further their reputability and reputation of a brand doing things correctly, Entain, as the group will be known, will receive 99% of their income from regulated markets before the year is out. It’s another significant step in the right direction and one which backs up their desire to pull out of grey markets, increasing their focus on regulated territories as a result.

During the period of change at GVC Holdings, the group also picked up a prestigious prize at the EGR Industry Awards. The company now has the title of ‘Safer Gambling Operator of the Year’, because of the work put in over the last twelve months to drive positive change, making online gaming safer for everyone. It’s fitting the group have been recognised as they begin to up the ante by embracing regulated and soon to be regulated markets. And, their desire for sustainable growth through their new charter also supports the moniker of safer gambling operator of the year.

Speaking on the news of the company picking up the prestigious award, David Winter, marketing manager at PartyCasino, said, “the award is the first step towards the new business, under Entain, developing a safer gambling strategy and committing to remove themselves from all grey markets in the coming years.”

It promises to be an exciting 2021 for Entain, formerly known as GVC Holdings. They’re already making significant strides in the right direction, and being recognised for doing so. They have stellar brands under their umbrella and remain one of the industry’s top dogs. Their reputation will continue to skyrocket after embracing positive change.