Llanelli bakery business celebrates Royal wedding with a prize day

Llanelli’s famous Jenkins Bakery has plenty to celebrate for the forthcoming Royal Wedding.

 

The bakery scooped two prizes at the national Bakers’ Fair at Newbury Racecourse – with one of the awards being claimed for the best celebration cake to mark the marriage of Kate Middleton to Prince William.

 

“It’s a big achievement as this was a nationwide competition held by the National Association of Master Bakers,” said Jenkins Bakery director Russell Jenkins.

“It’s also very significant as we plan to mark the Royal Wedding in some style.

“We won the competition for the best single tier cake inspired by the Royal Wedding. The cake was created by Sarah Williams, our professional cake decorator. It is now on display at our Trostre HQ in Llanelli.

“Meanwhile, we will be launching special mini wedding cakes to mark Prince William and Kate’s wedding. These feature the happy couple and are traditional wedding cakes designed to help everyone get into the wedding spirit.

“They will be on sale in our shops at £3.50 and we are confident they will be very popular, particularly for those planning to have a party to mark the big day.

“In addition, we are getting into the spirit here by giving all our staff the day off. I know that some businesses and organisations won’t be letting their staff off on the day of the wedding, but here at Jenkins we wanted to make it a special occasion for our dedicated and hard-working staff.”

Jenkins the Bakers, a third generation family business based in Llanelli, also picked up the award for best small white farmhouse loaf at the Newbury fair, which saw awards being presented by TV personality Linda Lusardi.

This year is a special one at the Jenkins Bakery as the firm is celebrating its 90^th anniversary.

The Jenkins Bakery employs 300 people, full and part-time, across 25 different stores in South Wales, with the main bakery and HQ in Llanelli.

Pictures:

Sarah Williams, cake department manager at the Jenkins Bakery, with the winning wedding cake surrounded by the mini cakes which will soon go on sale.

Press release issued by Robert Lloyd on behalf of Jenkins Bakers, Llanelli