Flipping mad for pancakes – 20,000 sales on Tues

By Robert Lloyd

Tuesday February 12th is the day when people go flipping mad for pancakes and Llanelli’s biggest bakery (the Jenkins Bakery) will be doing their bit to mark Shrove Tuesday.

“Pancakes are popular all the year around,” said Jenkins Bakery director and company secretary David Jenkins.

“But all our shops will be making a special effort with pancakes this week and on Tuesday, in particular.

“We hope to sell something like 20,000 pancakes on Shrove Tuesday, so you can see how popular they are.

“In fact, we sell a number of varieties – a plain pancake, a chocolate chip one and a fruit (currant) version.

“This year, we are launching a new pancake – the cranberry pancake. Early signs are it’s proving very popular with our customers.”

Mr Jenkins added: “This is a busy time of year for us as we recently put out a special range of Valentine’s Day products.

“We pride ourselves as being a bakery business which knows its customers and we know how people love to celebrate different events such as Valentine’s Day and Shrove Tuesday.

“We are a long-established family business, more than 91 years old now. Our pancakes are made to a traditional recipe of eggs, sugar,top quality cake margarine and flour.”

The Jenkins bakery employs nearly 300 people, full and part-time, across 26 different stores in South Wales.

The company has the Gold Standard Welsh Food Hygiene Award and the Investors in People award.

The business employs 70 people at its Trostre HQ, while the Jenkins shop network stretches from Carmarthen to Bridgend. There are 14 shops in Carmarthenshire and even one as far afield as Powys.

Website – http://jenkinsbakery.co.uk/pancakes.html