Jenkins Bakery duo reach national finals

Two talented cake-makers from the Jenkins Bakery have won a place in the National Cup Cakes finals.

Cake department manager Sarah Williams and trainee Alex Cowell were picked out of 350 entries nationwide for a place in the finals.

The event is organised by the British Baker magazine and website.

The ‘live’ finals will take place at the National Exhibition centre (NEC) in Birmingham in November.

Jenkins Bakery operations director Russell Jenkins said: “It’s already been very successful year for us in terms of awards, but we are delighted with this latest success.

“We believe in competing against the very best in the baking and cake-making industry. Competitions like this one help our staff hone their skills to a very sharp level. We wish Sarah and Alex all the very best in the heat of the kitchen in the finals.”

There were four categories in the competition: ‘Classic’, ‘Themed’, ‘Free-from’ and ‘Made with Alcohol’.

The judges whittled down the entries, based on recipe, appearance, innovation and technical skill required.

Baking legend Mary Berry will be revealing the category winners and crowning the National Cup Cake Champion at the live judging to be held on November 9 at Cake International’s Birmingham show at the NEC.

Sarah Williams will be a finalist in the ‘Made with Alcohol’ category with her Disaronno and Almond cake.

Alex Cowell will be competing in the finals of the ‘Free from’ category with her Gluten Free Rhubarb and Crumble treat.

The Jenkins bakery has 27 shops across South Wales and employs more than 280 people, full and part-time, with headquarters in Trostre, Llanelli.

Weblinks:

http://www.nationalcupcakeweek.co.uk/module/acms_news

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Photo: Sarah Williams and Alex Cowell at the Jenkins Bakery HQ in Trostre, Llanelli.