Dyfed Powys Police is gearing up to take part in the UK’s biggest road safety event coordinated by Brake which this year focuses on road traffic collisions being caused by distracted drivers.
This year’s theme is ‘tune in to road safety’ and the force is keen to help raise awareness among drivers across the force area of the need to be attentive at all times when driving.
“When driving a vehicle, we all need to ensure we tune in and pay attention,” said Inspector Mark Davies. “This year’s Brake theme is all about reminding people of that.
“And it’s also about making pedestrians, runners and cyclists understand that they need to tune in also.
“Driving is the most dangerous thing that most of us do on a daily basis, and sadly driver distraction is a major cause of death and serious injury in the UK each year.
“Road Safety Week is a unique opportunity for us to help reinforce important safety messages and conduct heightened enforcement or one off special events to encourage safer road use.
“So what I would do is encourage people to switch off their ipods, turn down the radio, pack away the mobile phone and really tune in to what’s going on around you.
“Throughout Road Safety Week, our officers will be out and about with partner agencies ensuring that drivers are following the law and wearing seatbelts, not using their phones while at the wheel and to educate pupils on road safety issues in our schools.
“Let’s all keep focused on being safe.”
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